“The Secret” by Rhonda Byrne Book Review – Attract Your Desires

Attract Your Desires

My first thoughts when I heard about “The Secret” by Rhonda Byrne was

“I won’t read this book because it is going to tell me something I already know or heard about, and then go into some bizarre explanation about how it will make me richer in happiness, but give no practical advice on how to bring more money into my life because that is what I really want… money, not gonna waste my time!”

(I also wondered if it was written for women, and although I think the person most likely to read “The Secret” is a woman, the book has remarkable ideas for both genders)

Having a science background where “law” means “law,” I wouldn’t accept anything “unscientific” that called itself a “law” such as “the law of attraction” which is ultimately what “The Secret” is about.

Part of me debated whether I should add that into this review. On one hand, as soon as you “think you know” what the law of attraction is, you may move onto the next piece of content – I know I would have. Because keeping it a secret is part of what adds to the allure of the idea presented in “The Secret.” 

On the other hand, I think it is important to share because anyone who does their research could figure out it is about the law of attraction anyway.

That was until almost 10 years later when I finally made a decision to read it. It didn’t just have to do with the fact it is one of the most well-marketed books. The marketing or testimonials didn’t sway me. If you have a chance to look up the history of how it was marketed, I would recommend it.

But something I heard, combined with the fact I was starting a new job and wanted a book that would help me start with enthusiasm, and that ended up being “The Secret” by Rhonda Byrne.

I wanted to attract sales, good co-worker relationships, and good energy from potential clients. And I felt as if some of the ideas were very valuable, but let’s stay focused on the content of the book, not on my anecdotal experience which could change for everyone.

“The Secret” by Rhonda Byrne is a collection of pearls of wisdom, philosophies, and ideas from some of the leading thinkers, coaches, and mentors on the law of attraction. It was a very quick read that made me want to read more to see more ways I could apply the law of attraction into my life.

The organization and format of the book are digestible for anyone to get started in applying the law of attraction into their lives. I would have liked to read even more.

If you are interested in learning about the law of attraction and how you can attract your desires into your life, I very much recommend “The Secret” right away. It is a very engaging read, fast-paced, and will give you many great ways to apply it to your life, and if you already are applying it – how to improve your application.

If you are still skeptical of anything that sounds like “law of attraction” you might be like me. Someone who “doesn’t need any of that self-help stuff” in their life.

But let me say that it is about more than just “self-help.” It is about taking a close look at yourself, and what it is you desire in life, and making the effort and taking the action to open yourself up to such wonderful wants.

If you want more money, or a new car, or a new house, have you really taken the time to sit down and define exactly what it looks like? Have you pictured the exact number in your bank account?

If you want a relationship, are you truly doing everything you can to be the person who would attract a relationship?

If you want better health, are you taking the actions to attract those activities that will help you have better health?

If you are not getting what you want, there is a reason for it. And “The Secret” by Rhonda Byrne does a fantastic job of addressing many of the reasons why people who “hear about the law of attraction” fail to use it appropriately.

By bringing together some of the leaders on the law of attraction, Byrne compiles a wealth of information and stories that can help you attract your desires.

All in all, I give the book a 4/5 because it introduced a concept to me that I should have given more value to earlier. I felt the book could have taken the idea a little further, but also, you may even argue that they went “just far enough” to explain “The Secret” without overexplaining, which could lead to an overly drawn out book. Even though I don’t think they do the best job of making “the law” of attraction “a scientific law,” (compared to say “The Law of Success” by Napoleon Hill) Byrne does a fantastic job of explaining it in a way that every person can apply it. And if you apply it effectively, I know it will get results.

==> Ready to apply “The Secret” to your life and attract your desires? Check it out on Amazon HERE.

P.S. “The Secret” is a very worthwhile read. If you really don’t feel like spending less than the price of lunch, go visit the local library, and pick it up. It is very much worth the incredible story and packaging of the law of attraction in a way that you can start applying it right away.

“The 7 Habits of Highly Effective People” by Stephen R. Covey Book Review – Automate Your Life

Automate Your Life

“The 7 Habits of Highly Effective People” by Stephen R. Covey is one of the most successful selling books on personal development. And I really like how Stephen R. Covey touches on the concept of habits because I have this theory that, if you can build habits that make people successful (or in this case effective), then you can essentially automate success (or effectiveness).

Because what are habits after all? They are things we do automatically and they can include nervous tics, reactions to stressful events, and even the way we treat other people.

The cliche quote “fake it til you make it” comes to mind. With reference to “The 7 Habits of Highly Effective People,” in theory, if people can learn the habits of successful (or effective) people, and just start “faking those habits” over and over and over again until they become a habit, then that person can thereby have a habit that makes them successful or an eventual success, or highly effective.

The popular topic today is “computer automation” but I believe there are things that people do that are automated in life as well, and we call those automated activities or behaviors habits.

Therefore, anyone who wants to be more effective, which I believe eventually leads to a successful life, will need to learn the habits of highly effective people, then apply them. And “The 7 Habits of Highly Effective People” does a remarkable job of establishing what those habits are.

Isn’t it great to have someone who narrows down the habits for you? No need to study the lives of hundreds of people and find the common factors, unless that is what you want your business to be. But if you want to get straight into the details, you can just learn from Stephen R. Covey, and that is why this book is totally worth it.

Now, although I feel this book has a tremendous lot to offer, I think it misses the mark in a few areas as well.

We’ll start with some things I disliked.

The element I disliked is that the book is very perfectly designed for who I believe are “corporate types.” Most people who are seeking self-help or personal development might not pick this book up because people want to be “successful” but they don’t really care about what it takes to be “effective.”

But Covey knows better than to oversell ideas to corporate biz dev guys. Words like “The 7 Habits of Highly Successful/Wealthy/Productive/Famous People” just would not work.

But… “The 7 Habits of Highly Effective People” is valuable for anyone, not just the straightforward corporate audience.

Also, the writing feels very “corporate-y” in style, and the book did not keep me engaged enough and took me a while to finish reading the book even though I knew the information was valuable. He does add some great personal stories though.

Again, it is a great book that targets its’ audience very well, as opposed to trying to appeal to the “get rich quick” audience. Because habits of success are not built overnight, so this might be for the better.

My final dislike is that I personally love “how-to” books. Having read “Think and Grow Rich,” Tony Robbins books, NLP training manuals, and works by Brian Tracy, I am spoiled by personal development books with actionable how-to’s and practical steps with their main ideas.

And “The 7 Habits of Highly Effective People” does a great job coming up with and presenting ideas, but could do bit more on providing ideas with which to execute on. For a book on such an important topic of building the right habits to be more effective, it goes very little into getting you to establish those habits. Sure it is a motivational “get started now” type of book, but it could dive just a little deeper into the habits and how they apply.

And now for the good…

There is a reason “The 7 Habits of Highly Effective People” has sold over 30 million copies, and Covey has worked with some of the top leaders in the world. Because the book is fantastic at bringing together very high-level habits of effectiveness. They include what highly effective people do, and why their methods are effective.

He also shares many personal stories that tie in well that demonstrate the effectiveness of his proposals.

Furthermore, Covey does a fantastic job of tackling both personal and professional growth, and breaks down some very important ideas into behaviors such as being a better negotiator.

Overall, I would give “The 7 Habits of Highly Effective People” a 3.5/5. It knows its’ audience very well, and is very well organized. However, for me personally, I was looking for something to really shake me up when I read a book that has had such success with such raving reviews.

Maybe I was just not the target audience, and maybe it was over-marketed. But regardless of my opinion, as someone who studies personal development in depth, and creates personal development content, it has a lot of great information and could be a very beneficial read for anyone who wants to be more effective in any area of their life whether it is family, professional, and even in physical health.

==> Click Here to shop “The 7 Habits of Highly Effective People” on Amazon.

P.S. Building the right habits can change your life and even help you automate yourself to achieve the things you want. If being an effective employee, entrepreneur, leader, family-man/woman, student, salesman, engineer, and anything else is something you think will be of value to you, be sure to read “The 7 Habits of Highly Effective People.”

“How to Win Friends and Influence People” by Dale Carnegie Book Review – Fundamentals of Leadership

Fundamentals of Leadership

I read “How to Win Friends and Influence People” by Dale Carnegie three times:

  • Once in college,
  • Once when I was selling IT hardware for a big company,
  • And once in 2019 when I moved to a new city and was starting a new job. Each of these readings was a couple of years apart.

Two of the common complaints I find from people who have not read the book include “the title sounds stupid and manipulative, I want to make friends, not win people, life isn’t just about winning friends and influence!”

The second complaint is “this book can’t work for me, I am not social, attractive, or interesting enough.”

And here is the thing…

First, the book is not about manipulation. Influence is not about manipulation. Everyone learns about influence from a very young age, and some just become better at it over time.

Don’t put down the importance of influence in life simply because you are not yet good at it, or you envy those who are incredibly influential. And there is nothing wrong with having to “win” people over. Most people are too busy to make friends with everyone in the world. Friendships and personal and professional relationships can take time to craft.

How can you expect someone important and busy to just suddenly become your friend? You shouldn’t expect it. Sometimes you have to win them over, and not by beating anybody at tricking them into thinking you are a cool and interesting person. It is by applying some of the age-old wisdom of “How to Win Friends and Influence People” which everyone and anyone can learn to apply.

To address our second complaint, if you truly, deeply, stubbornly believe that “‘How to Win Friends and Influence People’ can’t work for you, and that you are not social, attractive, or interesting enough,” then there may be other books to look into.

Yes, the cover says it is “The Only Book You Need to Lead You to Success,” and while I believe it can help everyone, there might be a big personal barrier of skepticism of your own ability that you have to first overcome.

You can choose to always live in disbelief of the things that can help you, or you can pick up a copy of “How to Win Friends and Influence People” and start learning about the fundamentals of leadership.

“How to Win Friends and Influence People” does a great job of presenting the core of how all great personal and professional relationships begin and flourish. And that knowledge is valuable for business leaders, salespeople, world travelers, entrepreneurs, entertainers, artists, and more…

“How to Win Friends and Influence People” provides the foundations of:

  • The fundamental skills leaders need to have
  • How to become an incredibly valuable employee at a company
  • How to attract people who you might perceive as “more successful than you”
  • How to be charismatic and likable even if you are an introvert
  • What it takes to grow a business whether you are a contributor or the owner
  • Why some men and women seem to form valuable relationships with ease, and others struggle…

And for all of that wisdom, I give “How to Win Friends and Influence People” by Dale Carnegie a 3.5/5. Many books have been adapted off Carnegie’s book because (and this is my personal perspective) there has been a need to adapt his wisdom for the modern world. Communication is changing incredibly quickly. And the great thing about the ideas in “How to Win Friends and Influence People” is that everyone can take action on them. But in order to get the most out of the work, is to put in work, and to throw in personal substance. I also disagree that it is the “only” book for success since I am a big biased fan of “Think and Grow Rich” and “The Law of Success.” But it is a great foundation from which to build that teaches ideas that cannot be found in Napoleon Hill’s work.

It is undoubtedly worth the read though.

Dale Carnegie’s “How to Win Friends and Influence People” stands the test of time for a majority of the ideas. Even Warren Buffett took his leadership speaking course.

==> Get your copy of “How to Win Friends and Influence People” by Dale Carnegie from Amazon today.

P.S. Don’t wait to take action. The ideas in “How to Win Friends and Influence People” do require “action” on your part. You can’t “Win Friends and Influence People” without working with people and getting yourself to form those relationships. So get a copy of the book today, and start applying what you learn today.

“The Psychology of Selling” by Brian Tracy Book Review – Help More Customers

Help More Customers

I argue that Brian Tracy is and will be known as one of the most influential figures and authorities on the subject of sales, in history. And he became an authority on the subject of sales because he was an exceptional student of sales.

Through decades of experience, Brian Tracy shares some of his best knowledge in “The Psychology of Selling.” The book includes ideas and wisdom such as::

+ Minor tweaks such as words to say or actions to take to enhance your sales techniques that can have a massive impact. Remember that even minor improvements in skill can have an exponential impact.

+ Activities that will drastically improve your productivity and motivation so that you can constantly perform as a top-notch salesman to deliver more value to your boss, your customers, and therefore earn more for you and your family.

+ Expert knowledge on sales, what sales means, how sales works, why certain sales methods succeed and others fail, becoming more valuable within your organization, how to learn from the best, and so much more…

I have just barely scratched the surface on how the information provided in “The Psychology of Selling” can help you and your business.

Even if you are not a salesperson, learning the techniques will be valuable for your career because everybody sells. Everybody buys something. Even if you do not like being sold, you are being sold (or motivated to buy) every moment you watch television, walk down the street, surf the internet, or a friend or family member wants to go on an adventure with you.

Wouldn’t it be great to at least have an idea of how it all works?

Even if you are an administrator who enters data, a surgeon, or parent or young adult who wants to build a better future, this book can be valuable to you.

Again, small actions and additions of knowledge can create massive shifts in your life. Even improving one thing per day (and most of us can learn more than one thing per day), or taking the challenge of improving something by 1% every day, you can have massive improvements every year. Either 365 new things learned, or a +3700% personal improvement over 365 days if you go the percentage route.

Now imagine if you focused all of that energy into understanding “The Psychology of Selling” and how this affects just about every area of the economy. And to be able to use the ideas in “The Psychology of Selling” for your own career.

Some people might be scared of the word selling maybe because of the “old school methods”. But don’t worry, to build a long-lasting career like Brian Tracy requires tremendous integrity of information. Unscrupulous people have not built careers like Tracy who preserved his knowledge through his lectures and books.

And any true salesperson knows that everyone today is smarter than they were 20, 10, 5, even 1 year ago! Things that worked yesterday will not work today. And every good salesperson knows that sales are not about convincing or tricking people. It is about doing your very best to help a customer get what they want or need in the most effective way possible. And yes, sometimes your customer is your boss or company you work for too.

So when you take a read into “The Psychology of Selling” you are learning some of the greatest ethical sales methods every established in history.

But there are two caveats with “The Psychology of Selling.”

One, that it is a bit outdated in the sense that sales have changed, and at least a good handful of savvy businesspeople have learned about some of the strategies proposed by Brian Tracy. As a matter of fact, just to be competitively even, you may want to know the ideas in ‘The Psychology of Selling.”

The second caveat is most millennials, younger generations, or introverts probably won’t want to read “The Psychology of Selling” it because they hear about the great opportunities as being in online marketing.

Most millennials and future generations are going to hear about advertising online, making money from home, and selling as a form of writing or e=mail or social media marketing as opposed to the face to face and door to door interactions of the past. They might never have to experience a face-to-face rejection in the future and still be able to build a successful business.

But the fact is, even for those people who are not in face-to-face sales, knowing the techniques is still important, especially if you plan on growing your business. Plus, if you want to “stand out” in the future, having the knowledge in “The Psychology of Selling” will be valuable when others are over-knowledgeable about marketing and under-knowledgeable about selling.

And in terms of dating (timewise, not relationship-wise) the material, Brian Tracy even created a course called “21st Century Sales Training” which addresses the issues that some more traditional tactics need to be adapted for the future. While he does not specify which ones, I imagine some of the ideas in “The Psychology of Selling” could be re-worked, but there are still many great fundamentals. And for all those reasons, I give “The Psychology of Selling” a 4/5.

==> Find your Copy of “The Psychology of Selling” on Amazon Here

P.S. Don’t just think about “The Psychology of Selling” as a book on selling. Brian Tracy also shares many ideas on personal development, and how to be more persuasive which can be useful no matter where you work or what age you are.

“One Up on Wall Street” by Peter Lynch Book Review – Open Your Eyes to the Opportunity Around You

Open Your Eyes to the Opportunity Around You

Warren Buffet is reportedly worth over $81,935,540,999. Part of the reason for his wealth is he is a meticulous supergenius (when it comes to business) with over half a century worth of experience at choosing companies to invest in.

But just because Warren Buffett reads the charts every single day, and works with some of the smartest business leaders in the world doesn’t mean you need that to do all that to pick a good stock.

Sure, if you want to start the next Berkshire Hathaway, you will have a lot of years of work and study left ahead of you.

But if you are tired of losing money to inflation, and/or want to watch your money grow, investing in stocks is just one method to grow your money, and you don’t need to be Warren Buffett to do it. You can’t try to be like him if you don’t invest any money in the first place, but then again, don’t even bother trying to be like Warren Buffett.

At most, study his work, but no one is ever going to call you Warren Buffett (unless you are Warren Buffett)… The reason I keep mentioning Warren Buffett is to demonstrate an outlier of what people might perceive stock investing to be. It doesn’t need to be that “far out of current reach.”

You cannot expect to be an outlier before you ever risk your first dollar. You have to at least learn some of the tactics first…

And here is where “One Up on Wall Street” by Peter Lynch comes in…

Everyone has a chance to be successful at picking and investing in stocks.

If you read the famous Benjamin Graham book “The Intelligent Investor,” you might have gotten intimidated about investing by all the charts and math, and perhaps the fact that the rates and company data is very outdated.

But Peter Lynch shares many tips and secrets on how to find stocks that are sometimes literally right in front of you. For example, the next company that could be a great investment is:

  • The company that makes your mobile device
  • The IPO on your next mobile app
  • That random hotel you stayed in when you were driving across the country…

You don’t need to be a supergenius. There is a great investment story that Peter Lynch talks about that might even make you listen to your wife or girlfriend more…

Sure, if you want to be one of the worlds richest men, you will need to do more than just read a few books about investing.

“One Up on Wall Street” is a fantastic read that can help you get started looking for those investment opportunities that are all around you.

As with all investing, yes there is a chance to lose money, and yes there is a level of uncertainty and risk. But you can reduce the risk by learning from some of the best, and Peter Lynch is one of the best.

“One Up on Wall Street” is a remarkable book even if it is the first book you ever pick up about stocks. And fortunately for those of you who get bored easily, Peter Lynch has a great way of turning his successes and failures into stories that you can apply to your life to help you get started on investing.

Everyone needs to take the first step.

You don’t need to spend 10 hours a day reading company Annual Reports, and you don’t need to research every single company out there before making a decision.

You can read “One Up on Wall Street” and start recognizing the opportunities right in front of you.

And here is the other thing that gets repeated in work by Buffett and Lynch – the idea that there is something more important than simply “choosing a stock based on what you read on a report.” That is understanding their management team…

If you have ever wondered “how do some people pick winners” in the stock market, Peter Lynch shares many of his hows. But be warned, there is some math and a few charts to study.

And after all this has been said, you will still need to do your research even after reading “One Up on Wall Street,” but at least you will have a foundation of where to start or even continue your search for your winner.

Plus Peter Lynch makes it all crisp and clear to understand.

I had to re-read a few sections multiple times, and there were a few sections I did not fully grasp personally, but overall, I think this is a fantastic book that turns something intimidating to many people into something that is more accessible.

With that, I give “One Up on Wall Street” a 5/5. It isn’t often that you get an investor like Peter Lynch who shares the methods that helped make him and his clients HUGE TREMENDOUS BOUNTIFUL TONS of money, in a way that everyone can understand. And Peter Lynch also goes over some of the other skills you need such as emotional management and rationality.

==> Purchase a copy of “One Up on Wall Street” by Peter Lynch on Amazon today and open your eyes to the opportunity around you.

“Psycho-Cybernetics” by Maxwell Maltz Book Review – Prepare for Beauty and Success

Prepare for Beauty and Success

Are you ready for beauty and success? If you magically become more attractive, wealthier, more physically fit, or more successful overnight, month, or even a couple of years will you be ready for it mentally and spiritually?

Here is some information you can find online about the “Psycho-Cybernetics” by Maxwell Maltz. In a gist, Maxwell Maltz was a surgeon who studied why some people who became more beautiful overnight through surgery did not become happier or confident. Some did, in fact, become happier and more confident, but others became more depressed.

You’ve probably heard it before.

  • “Not all rich people are happy.”
  • “Money can’t buy happiness.”
  • “Beautiful people have sad eyes.”

Now I’m not here to preach about the philosophy of happiness or that being happy is always more important than money because money can help you purchase the time and things that can make you happy whether that is a vacation, a new fresh and clean wardrobe, or a great dinner for you and your family.

But the fact remains that some people who become beautiful or successful have not “grow into it.” They may not have prepared for it.

“Psycho-Cybernetics” does a great job of helping readers manage their self-esteem.

Some people are not prepared for more attention or are unprepared to accept that they are at least “perceived” as better (not that they believe that they are better, only that people start to treat them “differently”).  Or maybe they do not feel as if they deserve what it is they thought they wanted.

These are real problems people face.

There is a psychology behind self-esteem, identity, and how your perspective changes when you enter a new phase of life.

If you want to live among the stars (it is ok, just admit that you want to be famous, there is nothing wrong with that) and be highly successful (and eventually well-known), there is some preparation you might have to do. If you have the belief it will happen to you one day, be sure to look into “Psycho-Cybernetics.”

And if you have already reached a level of success or fame, and you are unsure why you feel down sometimes, “Psycho-Cybernetics” might be able to help you find some answers, or at least provide you with some exercises to work on

For most people, beauty doesn’t just suddenly happen, and huge amounts of money don’t suddenly flow into the bank account overnight.  And some people have time to adapt to the changes. Therefore, it might be good to prepare beforehand.

Even if you want to live a regular life and not be called on to be on the pages of a beauty or fitness magazine, you could still get some value out of this book to help you become the best version of yourself (and truly believe it).

To rate it, I’ll give “Psycho-Cybernetics” a 4/5 because I think Maltz did a great job of applying his knowledge as a doctor in a way that could help and benefit a lot of people. -1 because there is some more repetitive information that you’ve probably read in other personal development books, although he does an awesome job of putting his twist on it, sometimes it felt like he added ideas to make the book “longer.” But overall, it is a fantastic, and helpful read.

==> Order your copy of “Psycho-Cybernetics” by Maxwell Maltz today and Prepare for Beauty and Success

“Think and Grow Rich” by Napoleon Hill Book Review – Open Your Mind

Open Your Mind

Published in 1937, “Think and Grow Rich” is an important piece of American literature, and I argue that Napoleon Hill deserves a globally recognized economic award.  Many of today’s top experts in personal development have adapted some of the ideas developed by Napoleon Hill, which he credits to some of the greatest leaders in American history including Thomas Paine, Thomas Edison, Henry Ford, Andrew Carnegie, John D. Rockefeller, Luther Burbank, and much more…

“Think and Grow Rich” is a how to become rich and successful, personal growth and development, history, and philosophy book all wrapped into one.

But let’s be clear here, if you are looking for the secret to getting rich quick, you won’t find it… you won’t find it anywhere for that matter.

“Think and Grow Rich” is more of a book from which to build a strong foundation as you pursue your next big idea. And by that I mean, if you dream of building the next unicorn mobile app company, open a restaurant, or space travel company like Elon Musk, you will likely want to study specifically how to build a successful mobile app, how to manage a restaurant, and how Elon Musk got started.

What “Think and Grow Rich” does, is it provides ANYONE, not only the world’s supergenius’s, with exact steps and knowledge from which to start pursuing your biggest life’s goals, because in the United States it is possible for everyone. And it is an exceptional resource for that.

Consider that the book was published in 1937, and was being developed throughout the Great Depression. If you are into marketing, you might realize that it was a brilliant time to come up with a book like “Think and Grow Rich” to help the millions of people who suffered from The Depression.

And education, skills, and technology were far less advanced back in 1937.

Let that sink in.

Before 1940 less than 5% of the American population went to college. Today in 2019, more than 30% of Americans have a four-year degree.

And “Think and Grow Rich” was made to help everyone, not just the most educated and privileged people, although it could be beneficial to you as well if you are in the top percentage of people in America.

What’s more…

“Think and Grow Rich” doesn’t just help you figure out how to earn riches. It helps provide you the ideas and philosophies with which to keep your riches.

All these factors tie together to make “Think and Grow Rich” a 4.5/5.

I subtract 0.5 points because “Think and Grow Rich” is actually a condensed version of his original “The Law of Success in Sixteen Lessons.” Most people might not read the full text of “The Law of Success” but once you read it, you will feel “Think and Grow Rich” could have added so much more (which are in “The Law of Success”).

It might not be fair that I am judging “Think and Grow Rich” with foreknowledge… but be sure to read it because it can help guide you where you want to go.

Here is the toughest thing though, and why I start this post with “Open Your Mind.” It isn’t about meditation or mindfulness although those are some valuable activities. It is about being open to the possibilities in your own life! And that is easier said than done.

It took me three readings of “Think and Grow Rich” over a period of about 4 years before some of it finally started to click. Call me stubborn or whatever, but if you can truly open your mind and read the book, it will be incredibly helpful to you.

==> Order your copy of the Original Unedited 1937 text of Napoleon Hill’s “Think and Grow Rich” on Amazon today and start thinking!

“This book will teach you to write better” by Neville Medhora Book Review – How to Write Better

How to Write Better

There are very few books that pack as much punch into less than 60 pages as “This book will teach you to write better” by Neville Medhora.

More is not always better. The reason why a lot of modern non-fiction books seem “longer” is that there is oftentimes a lot of filler because sometimes ideas need to be sold to the reader. Those books sometimes present extensive “pitches” before delivering the final idea.

You might even get a few pages worth of introducing the idea. Good writers do this for good reason, just like how fiction writers need a good cliffhanger or need to create a climax, otherwise, the end result is just not as fulfilling.

In “This book will teach you to write better” Neville Medhora does a fantastic job of both “selling you” on the ideas in the book, while also giving you precise actions that you can take to improve your writing, instantly. But I understand the word “sell” can be scary.

The book is not one long pitch to sell a course or anything, although there is a course you can purchase.  But the thing is, ideas need to be sold. Why is it that someone can hear about a product from an acquaintance and not think twice about it, but as soon as the product is pitched by a celebrity, suddenly it is worth attention? Because things need to be packaged and sold (or at least marketed).

This is true for books as well. It is a fine art to write in a fashion that will motivate someone to take action to improve their lives because many who say “I’ve heard that before” or “that won’t work” will not do anything, and consider the idea useless. The ability to package ancient wisdom in a way that someone will value it is a valuable skill. And Neville Medhora does it superbly in a minimalist fashion.

This book will teach you how to write better by [Medhora, Neville]

This is stuff that you can get started right away either by writing a letter to a friend, a Tweet to your followers or in formulating a new sales message to a client.

Although it does not state it, “This book will teach you to write better” is primarily for those who are content creators who need to write to either engage an audience or sell a product. You might call this copywriting. However, the ideas presented by Neville Medhora could possibly even be applied to modern fiction as well.

The chances are, some of the main ideas in the book have been heard of before, but they are packaged very effectively so that the reader absorbs the information in just the right amounts.

It is a fast enough read that you can get all the information in an evening, but it is long enough to feel like you learned something.

I personally read it and started crafting new sales messages, and I have to say some of them helped me get a higher response rate than some of my more complex pitches.

“This book will teach you to write better” fulfills on the promise to teach you to write better by condensing a lot of ideas from other great copywriting books.

After finishing it, and doing some writing, I couldn’t help but think to myself that sometimes I make things harder than they need to be. Some of the ideas presented in “This book will teach you to write better” are obvious, but sometimes you need a good mentor to tell the ideas to you in an easy to understand format.

I have personally written and self-published 6 books to date, wrote hundreds of articles, and still got a lot of value out of “This book will teach you to write better.” 

It was a solid reminder with basic to more advanced techniques for writing effectively, especially for today’s fast-paced social media-driven world.

I give “This book will teach you to write better” a 4.5/5 because it does an amazing job of giving you some of the most solid foundations with which to write better. Compiling such valuable information in an entertaining way that motivates me to buy into the ideas is a very noteworthy skill, and Neville Medhora does a great job of it.

==> Order a copy of “This book will teach you to write better” by Neville Medhora on Amazon today, and get started on improving your writing, over night!

“Unlimited Power” by Tony Robbins – You Are Powerful

You Are Powerful

I majored in a field of science, and I think that made me skeptical of Tony Robbins. Seminars where people are required to shout and dance to increase their energy and where people are “healed” is what I believed he did. It was all a bit too “mystical yoohoo” for me; of course you can increase peoples energy by making them dance, I thought.

Such a simple perspective I had on personal development.

But something happened to me that made me dive into studying personal development. I would go to the library and skim through books such as “Unlimited Power” thinking, ok, I’ve heard that, heard that, heard this, oh this is kind of new, but I heard something similar to it. I was sure stubborn. But that attitude wasn’t going to help me get where I wanted to go.

If you are a skeptic like me, I ask you to risk just an hour to visit a local library and start reading his book with an open mind, for FREE. Or watch some of his YouTube videos with an open mind. It can change you and help you improve anything you are looking to improve.

And then something hit me like a truck that made me realize I needed to stop discrediting everything, especially when someone spends such an extensive career helping so many people (I’m talking about Tony Robbins).

So there I was sitting with the massive book that is “Unlimited Power”; not a casual book to read on a bus ride. You need to be fully engaged with it, as you do with any of Tony Robbins’ programs. You have to be mentally, physically, and emotionally engaged with the material in order to get more of its’ benefits.

By the time I overcame my skepticism and decided to start diving into “Unlimited Power” I have to say my life has shifted tremendously. The ideas in the book are not something to take lightly.

I want to keep talking about the many cool ways the book has changed my life, or how the different parts of the book have affected me, but there is another book review I will go into for that, and that is Tony Robbins other book “Awaken the Giant Within” which is a more comprehensive and newer version of “Unlimited Power.” 

If I had to suggest reading only one of the two books, I would say read “Awaken the Giant Within” also by Tony Robbins. However, there is something incredibly valuable you can gain from reading both “Unlimited Power” and “Awaken the Giant Within”.

Most NLP Practitioners and Tony Robbins included talk about the concept of modeling.  And if you want to model and learn from Tony Robbins, and study how he got started, the book “Unlimited Power” provides great insight into the early stages of a successful career. It also has a lot of powerful activities and ideas in it. But if you are not looking to study or learn how a career changes over time, you can skip straight to “Awaken the Giant Within”.

Secondly, even if you read “Unlimited Power” first, you can still get the benefit of having more “advanced reminders” of how to be the best person you can when you read “Awaken the Giant Within.” 

Despite the size of “Unlimited Power” with over 400 pages, it is a pretty smooth read. Robbins does a great job of keeping you engaged with useful advice, actionable activities, and more.

For me, I spent a lot of time researching and studying the concepts Tony Robbins talks about. He is the father of the coaching industry, and as such, you can gain a greater appreciation for it when you dive into studying coaching. However, you don’t need to do that to get value out of “Unlimited Power.”

What is important, is to be open to the ideas, or at least that was the hardest thing for me. But if you are open to transformational books that can enhance and improve your life, “Unlimited Power” is a great way to take a huge step forward.

I will give the book a 5/5 simply for boldness. It takes someone who really wants to, and has the ability to help people, to come up with a book like “Unlimited Power.”

==> Order your copy of “Unlimited Power” today on Amazon, and prepare for improvement

“Winning” by Jack Welch with Suzy Welch Book Review – Become a Business Leader

Become a Business Leader

I don’t even know if this book needs a review. Bill Gates gives a testimonial to Jack Welch’s “Winning” and Warren Buffett is quoted as saying “No other management book will ever be needed,” right on the cover of the book.

Those are plenty of reasons to go order a copy of “Winning” for yourself, right now.

But if you still want to know more, here is my take. “Winning” eventually led me to obtain my MBA from Jack Welch Management Institute. After I read the book, I found that Jack Welch launched a business school, and it was an incredibly worthwhile experience. But let’s focus on the book here.

Every business leader can gain great insight from “Winning.” Even if you are an entry-level employee, and you eventually want to be a business leader one day, you can benefit by understanding what problems business leaders at all levels face. You can also get a leg up by knowing exactly what it is that most bosses want – and it is simpler than you think.

You see, that was one of my concerns. Here I am reading a book by one of the greatest business leaders of the century, how could I possibly apply anything he had to say? I am not leading an American made, globally recognized, Fortune 500 company to compete against some upcoming heavy-hitting rivals (namely China in the 80’s). But “Winning” does a great job of considering the perspectives of leadership from all levels of an organization.

I would even argue that part of Jack Welch’s success was a result of his ability to recognize the challenges and concerns of people at every level of a company.

Jack Welch shares multiple stories and even mistakes in “Winning” that highlight the importance of what it means to be a good leader, and how to live up to being a leader.

The only person I can see “Winning” not being a top read for right off the bat is an entrepreneur who is bootstrapping their business. First off, because you may want to read books about the start-up and finding funding or your initial growth marketing strategies.

These are not the same challenges you will face at a major company as you try to build a career. Welch briefly talks about entrepreneurship as intrapreneurship and how to bring together and execute on ideas, but again, the book is more about business leadership than it is about starting up a company with very little money. It is nice to romanticize about the entrepreneurs who started from nothing and built their fortunes brick by brick, but fortunately, there are other ways to become successful as well.

Welch provides some insight into entrepreneurship, but “Winning” is definitely a book that is catered to establishing yourself at companies as a leader and manager. However, once things pick up as an entrepreneur, even as you grow to 3-5 employees, “Winning” would be a great read because at some point, you will need to grow your business, bring on new managers, and even find consultants.

“Winning” provides a straight-forward reference for just about any problem a manager of a small or large business could face.

==> Order your copy of “Winning” on Amazon today and get started on your journey and become a Business Leader