How to Make Your Product Listings Sell Themselves

When you post your product listings online, you may wonder if anyone will ever actually buy them. Putting your business products online can be terrifying. But you can attract your audience’s attention to your webpage and get them to buy your products. Here’s how.

Use Visuals

One way to get people to buy your products is to use visuals such as professional photography. People want to know what they’re buying, and they want to see all the options. If you’re selling stainless steel water bottles, for instance, and you have ten different colors and three different types of caps, you’re going to need images of all the designs so that your customers can pick which design they like. For other products, such as clothing, you may need to include charts so that your customers can buy the right size. Nothing is more frustrating than buying a product that did not live up to your expectations. You want to give your customers a good experience on your webpage so they will buy your products and giving them visual information that will help.

Source: https://www.privy.com/blog/equipment-you-actually-need-to-take-product-photos

But you have to provide more than just visual information. Your customers will not be able to glean everything they want to know about your product from just a few images. They will have questions, and if their questions go unanswered, they likely won’t purchase your product. In fact, 53 percent of consumers are likely to abandon their purchase if their questions go unanswered. Therefore, on your product listings, you need to include frequently asked questions about the product. You may not be able to think of every question your customers could have, but by providing as much information about the product as you can, you build trust with your customers.

Source: https://www.podium.com/article/customer-engagement-platform

Establish Credibility

Building trust with your customers is important because, without credibility, you will not have anyone want to buy your product. To build credibility, you need to make sure your website is easy to use on all devices and is professional. You can include testimonials about your product as well. Establishing your image as a trustworthy, professional business will help your customers trust your products and keep your business operational for years to come.

Source: https://squareup.com/us/en/townsquare/5-ways-to-boost-your-businesss-online-credibility

Selling products online can seem overwhelming, but with a little work, you can sell your products. Using visuals, providing information, and establishing your business’s credibility will enable your business to thrive.

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