Your reputation as a business can vault you towards success or pull you under until you can’t keep your doors open any longer. It’s important to make sure your reputation is a positive one. The good news is that there are things you can do to help customers see your brand in a positive light.
Promote Reviews and Testimonials
Sticks and stones may break my bones, but words can never hurt me. You’ve heard it before. If only it were true for your business. The fact is that words can help or hurt your business. Most people read reviews before choosing a business, and 76 percent of them trust online reviews as much as personal recommendations. Make reviews and testimonials work for you by using them to help consumers see your brand in a positive light. Post positive reviews and testimonials on your website and social media pages to help give your reputation a boost.
Use Content Marketing
Your marketing can have a huge impact on how customers perceive your brand. Content marketing, specifically, can be a valuable tool in influencing customer perceptions. By carefully crafting content to share through various channels, you create the opportunity to showcase your brand and your products, letting everyone know what you’re all about. Written content is pretty common, but video content is gaining a lot of traction. More than 50 percent of customers prefer video to other kinds of content. You can use video content to entertain, inform, and engage, making it an avenue well worth your consideration.
The days of customers being satisfied by simply getting the goods or services they need from a business are over. Customers today have increasing expectations for businesses in terms of their purpose, their methods, and their commitment to social responsibility. That means that you as a business need to be more transparent. Transparency helps build consumer trust in a business as it proves it has nothing to hide and that everything is as it should be. Of course, the nature of life is that things don’t always go as they should. Part of being transparent as a business is acknowledging when things go wrong and letting customers know what is being done to address the situation.
Promoting a positive brand image is important for your business. You can help by promoting reviews and testimonials, using content marketing, and being transparent about your business. That will help you develop a good reputation for your brand and enable customers to see you in a positive light.
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