3 Ways You Can Make Your Workplace Emotionally Healthier

We’ve all heard of toxic workplaces and the effects of a negative work environment can bleed into your personal life. Anxiety and depression are common symptoms of work environments that are too stressful and quite often, negative interpersonal relationships are at the heart of toxic workplaces. But if you want positive relationships between colleagues, bosses, and employees, you need to be proactive with finding ways to create better relationships and here are some of the best ways to do that.

Practice Clear Communication

Poor communication is at the heart of a lot of workplace conflict. When people communicate more effectively, all people involved are more likely to get what they need. JustWorks explains that to create productive communication, both parties need to take turns actively listening to others so that all parties have the opportunity to voice their concerns and be heard. And if you’re the boss, there are many ways that you can create trust and open the lines of communication between you and your employees.

Thoughtfully Consider Those Around You

Create meaningful connections with the people around you. When you want people to treat you well, you need to understand that it’s a two-way street. Make sure that you’re taking the time to think about the needs of the people around you, and make sure that you’re thinking about ways to make other people’s lives easier. This doesn’t mean that you should become a doormat for other people, but it’s always good to lead with generosity so that you know that it isn’t you who is creating a negative environment. Iris Healing Retreat explains that empathy and creating meaningful connections with others can go a long way toward dissolving feelings of resentment people may have towards others.

Use Team-Building Activities

It’s important to take the time to create a sense of trust, a feeling of connection, and a sense of teamwork. You can accomplish this through team-building activities. Many people feel a sense of accomplishment and camaraderie when they solve a problem together, and you can create opportunities for people to learn communication and teamwork skills through activities, such as Minefield and Escape Room. The point of these activities is to bring your team closer together and to reduce stress, so make sure you take individual temperaments into account when planning.

Taking an hour or two extra per week to develop a healthy work environment pays for itself many times over in terms of employee satisfaction, lower turnover, and more mentally healthy people who are able to make good decisions. Toxic workplaces are a threat to any business, but with a few strategies, you can help create a work environment that people look forward to coming to every day.

Learning more about relationships in any capacity can greatly help you become a better communicator in general. Check out these relationship resources so you can communicate more effectively!

“How to Win Friends and Influence People” by Dale Carnegie Book Review – Fundamentals of Leadership

Fundamentals of Leadership

I read “How to Win Friends and Influence People” by Dale Carnegie three times:

  • Once in college,
  • Once when I was selling IT hardware for a big company,
  • And once in 2019 when I moved to a new city and was starting a new job. Each of these readings was a couple of years apart.

Two of the common complaints I find from people who have not read the book include “the title sounds stupid and manipulative, I want to make friends, not win people, life isn’t just about winning friends and influence!”

The second complaint is “this book can’t work for me, I am not social, attractive, or interesting enough.”

And here is the thing…

First, the book is not about manipulation. Influence is not about manipulation. Everyone learns about influence from a very young age, and some just become better at it over time.

Don’t put down the importance of influence in life simply because you are not yet good at it, or you envy those who are incredibly influential. And there is nothing wrong with having to “win” people over. Most people are too busy to make friends with everyone in the world. Friendships and personal and professional relationships can take time to craft.

How can you expect someone important and busy to just suddenly become your friend? You shouldn’t expect it. Sometimes you have to win them over, and not by beating anybody at tricking them into thinking you are a cool and interesting person. It is by applying some of the age-old wisdom of “How to Win Friends and Influence People” which everyone and anyone can learn to apply.

To address our second complaint, if you truly, deeply, stubbornly believe that “‘How to Win Friends and Influence People’ can’t work for you, and that you are not social, attractive, or interesting enough,” then there may be other books to look into.

Yes, the cover says it is “The Only Book You Need to Lead You to Success,” and while I believe it can help everyone, there might be a big personal barrier of skepticism of your own ability that you have to first overcome.

You can choose to always live in disbelief of the things that can help you, or you can pick up a copy of “How to Win Friends and Influence People” and start learning about the fundamentals of leadership.

“How to Win Friends and Influence People” does a great job of presenting the core of how all great personal and professional relationships begin and flourish. And that knowledge is valuable for business leaders, salespeople, world travelers, entrepreneurs, entertainers, artists, and more…

“How to Win Friends and Influence People” provides the foundations of:

  • The fundamental skills leaders need to have
  • How to become an incredibly valuable employee at a company
  • How to attract people who you might perceive as “more successful than you”
  • How to be charismatic and likable even if you are an introvert
  • What it takes to grow a business whether you are a contributor or the owner
  • Why some men and women seem to form valuable relationships with ease, and others struggle…

And for all of that wisdom, I give “How to Win Friends and Influence People” by Dale Carnegie a 3.5/5. Many books have been adapted off Carnegie’s book because (and this is my personal perspective) there has been a need to adapt his wisdom for the modern world. Communication is changing incredibly quickly. And the great thing about the ideas in “How to Win Friends and Influence People” is that everyone can take action on them. But in order to get the most out of the work, is to put in work, and to throw in personal substance. I also disagree that it is the “only” book for success since I am a big biased fan of “Think and Grow Rich” and “The Law of Success.” But it is a great foundation from which to build that teaches ideas that cannot be found in Napoleon Hill’s work.

It is undoubtedly worth the read though.

Dale Carnegie’s “How to Win Friends and Influence People” stands the test of time for a majority of the ideas. Even Warren Buffett took his leadership speaking course.

==> Get your copy of “How to Win Friends and Influence People” by Dale Carnegie from Amazon today.

P.S. Don’t wait to take action. The ideas in “How to Win Friends and Influence People” do require “action” on your part. You can’t “Win Friends and Influence People” without working with people and getting yourself to form those relationships. So get a copy of the book today, and start applying what you learn today.

“The Psychology of Selling” by Brian Tracy Book Review – Help More Customers

Help More Customers

I argue that Brian Tracy is and will be known as one of the most influential figures and authorities on the subject of sales, in history. And he became an authority on the subject of sales because he was an exceptional student of sales.

Through decades of experience, Brian Tracy shares some of his best knowledge in “The Psychology of Selling.” The book includes ideas and wisdom such as::

+ Minor tweaks such as words to say or actions to take to enhance your sales techniques that can have a massive impact. Remember that even minor improvements in skill can have an exponential impact.

+ Activities that will drastically improve your productivity and motivation so that you can constantly perform as a top-notch salesman to deliver more value to your boss, your customers, and therefore earn more for you and your family.

+ Expert knowledge on sales, what sales means, how sales works, why certain sales methods succeed and others fail, becoming more valuable within your organization, how to learn from the best, and so much more…

I have just barely scratched the surface on how the information provided in “The Psychology of Selling” can help you and your business.

Even if you are not a salesperson, learning the techniques will be valuable for your career because everybody sells. Everybody buys something. Even if you do not like being sold, you are being sold (or motivated to buy) every moment you watch television, walk down the street, surf the internet, or a friend or family member wants to go on an adventure with you.

Wouldn’t it be great to at least have an idea of how it all works?

Even if you are an administrator who enters data, a surgeon, or parent or young adult who wants to build a better future, this book can be valuable to you.

Again, small actions and additions of knowledge can create massive shifts in your life. Even improving one thing per day (and most of us can learn more than one thing per day), or taking the challenge of improving something by 1% every day, you can have massive improvements every year. Either 365 new things learned, or a +3700% personal improvement over 365 days if you go the percentage route.

Now imagine if you focused all of that energy into understanding “The Psychology of Selling” and how this affects just about every area of the economy. And to be able to use the ideas in “The Psychology of Selling” for your own career.

Some people might be scared of the word selling maybe because of the “old school methods”. But don’t worry, to build a long-lasting career like Brian Tracy requires tremendous integrity of information. Unscrupulous people have not built careers like Tracy who preserved his knowledge through his lectures and books.

And any true salesperson knows that everyone today is smarter than they were 20, 10, 5, even 1 year ago! Things that worked yesterday will not work today. And every good salesperson knows that sales are not about convincing or tricking people. It is about doing your very best to help a customer get what they want or need in the most effective way possible. And yes, sometimes your customer is your boss or company you work for too.

So when you take a read into “The Psychology of Selling” you are learning some of the greatest ethical sales methods every established in history.

But there are two caveats with “The Psychology of Selling.”

One, that it is a bit outdated in the sense that sales have changed, and at least a good handful of savvy businesspeople have learned about some of the strategies proposed by Brian Tracy. As a matter of fact, just to be competitively even, you may want to know the ideas in ‘The Psychology of Selling.”

The second caveat is most millennials, younger generations, or introverts probably won’t want to read “The Psychology of Selling” it because they hear about the great opportunities as being in online marketing.

Most millennials and future generations are going to hear about advertising online, making money from home, and selling as a form of writing or e=mail or social media marketing as opposed to the face to face and door to door interactions of the past. They might never have to experience a face-to-face rejection in the future and still be able to build a successful business.

But the fact is, even for those people who are not in face-to-face sales, knowing the techniques is still important, especially if you plan on growing your business. Plus, if you want to “stand out” in the future, having the knowledge in “The Psychology of Selling” will be valuable when others are over-knowledgeable about marketing and under-knowledgeable about selling.

And in terms of dating (timewise, not relationship-wise) the material, Brian Tracy even created a course called “21st Century Sales Training” which addresses the issues that some more traditional tactics need to be adapted for the future. While he does not specify which ones, I imagine some of the ideas in “The Psychology of Selling” could be re-worked, but there are still many great fundamentals. And for all those reasons, I give “The Psychology of Selling” a 4/5.

==> Find your Copy of “The Psychology of Selling” on Amazon Here

P.S. Don’t just think about “The Psychology of Selling” as a book on selling. Brian Tracy also shares many ideas on personal development, and how to be more persuasive which can be useful no matter where you work or what age you are.

“One Up on Wall Street” by Peter Lynch Book Review – Open Your Eyes to the Opportunity Around You

Open Your Eyes to the Opportunity Around You

Warren Buffet is reportedly worth over $81,935,540,999. Part of the reason for his wealth is he is a meticulous supergenius (when it comes to business) with over half a century worth of experience at choosing companies to invest in.

But just because Warren Buffett reads the charts every single day, and works with some of the smartest business leaders in the world doesn’t mean you need that to do all that to pick a good stock.

Sure, if you want to start the next Berkshire Hathaway, you will have a lot of years of work and study left ahead of you.

But if you are tired of losing money to inflation, and/or want to watch your money grow, investing in stocks is just one method to grow your money, and you don’t need to be Warren Buffett to do it. You can’t try to be like him if you don’t invest any money in the first place, but then again, don’t even bother trying to be like Warren Buffett.

At most, study his work, but no one is ever going to call you Warren Buffett (unless you are Warren Buffett)… The reason I keep mentioning Warren Buffett is to demonstrate an outlier of what people might perceive stock investing to be. It doesn’t need to be that “far out of current reach.”

You cannot expect to be an outlier before you ever risk your first dollar. You have to at least learn some of the tactics first…

And here is where “One Up on Wall Street” by Peter Lynch comes in…

Everyone has a chance to be successful at picking and investing in stocks.

If you read the famous Benjamin Graham book “The Intelligent Investor,” you might have gotten intimidated about investing by all the charts and math, and perhaps the fact that the rates and company data is very outdated.

But Peter Lynch shares many tips and secrets on how to find stocks that are sometimes literally right in front of you. For example, the next company that could be a great investment is:

  • The company that makes your mobile device
  • The IPO on your next mobile app
  • That random hotel you stayed in when you were driving across the country…

You don’t need to be a supergenius. There is a great investment story that Peter Lynch talks about that might even make you listen to your wife or girlfriend more…

Sure, if you want to be one of the worlds richest men, you will need to do more than just read a few books about investing.

“One Up on Wall Street” is a fantastic read that can help you get started looking for those investment opportunities that are all around you.

As with all investing, yes there is a chance to lose money, and yes there is a level of uncertainty and risk. But you can reduce the risk by learning from some of the best, and Peter Lynch is one of the best.

“One Up on Wall Street” is a remarkable book even if it is the first book you ever pick up about stocks. And fortunately for those of you who get bored easily, Peter Lynch has a great way of turning his successes and failures into stories that you can apply to your life to help you get started on investing.

Everyone needs to take the first step.

You don’t need to spend 10 hours a day reading company Annual Reports, and you don’t need to research every single company out there before making a decision.

You can read “One Up on Wall Street” and start recognizing the opportunities right in front of you.

And here is the other thing that gets repeated in work by Buffett and Lynch – the idea that there is something more important than simply “choosing a stock based on what you read on a report.” That is understanding their management team…

If you have ever wondered “how do some people pick winners” in the stock market, Peter Lynch shares many of his hows. But be warned, there is some math and a few charts to study.

And after all this has been said, you will still need to do your research even after reading “One Up on Wall Street,” but at least you will have a foundation of where to start or even continue your search for your winner.

Plus Peter Lynch makes it all crisp and clear to understand.

I had to re-read a few sections multiple times, and there were a few sections I did not fully grasp personally, but overall, I think this is a fantastic book that turns something intimidating to many people into something that is more accessible.

With that, I give “One Up on Wall Street” a 5/5. It isn’t often that you get an investor like Peter Lynch who shares the methods that helped make him and his clients HUGE TREMENDOUS BOUNTIFUL TONS of money, in a way that everyone can understand. And Peter Lynch also goes over some of the other skills you need such as emotional management and rationality.

==> Purchase a copy of “One Up on Wall Street” by Peter Lynch on Amazon today and open your eyes to the opportunity around you.

Communication Problems at Work? 3 Strategies That Might Help You Solve Them

Communication in the workplace is a very complicated matter and needs to be handled as delicately as possible. If you and your employees aren’t able to get through to each other, it can lead to serious problems for your business. These three strategies can help to solve communication problems at work.

Determine Target and Level of Importance

If you run a sizable organization with multiple departments, you need to be judicious in terms of communication. Trying to get every piece of information out to every employee can be time-consuming and ultimately ineffectual. When you have information, consider who needs to know it and the best way for them to receive it. If it’s something that affects everyone, you can send out a memo. It should also be understood that certain information is to remain confidential between you and whoever you share it with. Increased communication doesn’t mean that everyone knows everything. It means that everyone knows what they should know.

Streamline the Process

Having an abundance of information to go around means that the chances of wires getting crossed are greatly increased. There should be at least one department that specializes in communication. Internal, external, and HR-related company communications should work together, as they are all interrelated and should work towards the betterment of the company as a whole. Each department needs to contribute its share of communications. Should there be any confusion, there needs to be communication to help clear it up. The more communication is realized as a solution, the sooner issues can be resolved. Streamlining communication with something like an app allows for it to flow much more easily from source to receivers.

Fast Responses

The less distance there is between a conversation being initiated and responded to, the less need for clarification there’ll be. Communication needs to be done as promptly as possible. Some employees might be shy to speak up when they don’t understand, but taking a chance could lead to a huge miscalculation. Information should be disseminated in as many forms as possible, including oral, written, and visual. Everyone has different ways of retaining knowledge, so no singular method is superior to any others. Discuss with your team which methods work best for each of them.

The key to communication issues lies simply in communicating more often and more effectively. It’s eye-opening just how many problems can be solved in the workplace simply through better communication. These strategies are all easily understandable and adaptable for any work environment. Put them into use and see just how much more smoothly you are your team are able to communicate.

South Asian (India, Bangladesh, etc) Companies/Freelancers: try this technique to get more customers

It is well known that South Asian (Bangladesh, India, Nepal, etc…) companies and freelancers have quickly taken over the world of IT and digital/internet marketing. You’ll be hard-pressed to find any outsourcing website that does not have a ton of great people from India offering SEO or some other marketing work.

I get many messages offering digital marketing work from India specifically, and I also find a lot of foreign digital marketing talent on outsourcing websites such as FIverr, Freelancer, and UpWork.

And as someone studying copywriting, there is one obvious update the majority of the pitches from South Asian Companies/Freelancers can make to get more customers…

The messages tend to look like this:

***

We do SEO work, and will help your make your website better. We are also graphic designers and have 5 (to 10+) years experience in everything digital marketing.

We do:

On-page SEO
Off-page SEO(White Hat – Guest Post – Manual Outreach)
Technical SEO
Do follow Links
Anchor Text
100% Submission
SEO Friendly
Fast Crawling
Keyword Research
Meta tags updation (title & Description tags)
Image Optimization (alt tags)
Resolve Webmaster Crawl Errors
Create or Update Robot.txt
Internal Linking structure correction
Remove Broken Links
Website Page Speed Optimization
Creating/updating HTML & XML Sitemap
Implementing all on-page changes over the website
Google Webmaster & Analytics Integration

100% Satisfaction Guaranteed and Money Back, work with us.

***

So to get straight to the point, what is the one simple technique? What is something missing from most of the sales messages from South Asian companies?

They don’t talk about the benefits or what all of those “activities” do. There is usually a big ol’ list of skills or actions you will take.

Most copywriters/salespeople/marketers know the idea that spouting out features is only useful in certain situations. But to really draw the customer in…

you’re going to want to talk about the benefits and “what it does.”

The action here, for South Asian Companies/Freelancers isn’t even about improving grammar (which is a big challenge for non-English speakers). It is simply about adding benefit or “what it does” statements.

Because not everyone knows what:

– Removing Broken Links does
– SEO Friendly means
– On page or Off page SEO does
– Meta tag updates mean for the customer
and more…

Now if you are a regular on BHW or have studied internet marketing for even a month, you probably know what a lot of those “things do.” And you might say, “well customers are smart, and they want to see exactly what skills we have…”

Or maybe you assume that the only people buying the services are people who know the digital marketing terms… But sometimes it might just be a philosophy/theatre double major who wants to start a blog and make money from it, and all they want to do is write.

Or maybe it’s someone who wants to teach people how to make videos, and has little sense of all those fancy digital marketing terms…

So if we believe in the concepts developed by some of the worlds top copywriters and salespeople: to talk about benefits (or what a feature does), then here is the actionable takeaway.

For every “skill,” add a benefit statement, or combine skills together, and talk about the benefits, and it can look something like this…

Instead of:

SEO Friendly
Fast Crawling
Keyword Research
Meta tags updation (title & Description tags)
Image Optimization (alt tags)
Resolve Webmaster Crawl Errors

You can do:

SEO Friendly – BETTER Search Engine Rankings
Fast Crawling – Search engines find your website easier
Keyword Research – MORE customers will find you!
Meta tags updation (title & Description tags) – Get More Search Traffic
Image Optimization (alt tags) – SEARCH ENGINES can find you through your photos!
Resolve Webmaster Crawl Errors – MAKE Your website work better and your customers will love you for it!

Or you can try:

Our services will help your website:

+ Rank Better on Search Engines
+ Get found more easily, more viewers, and therefore more potential customers
+ Improve the overall efficiency of your website so you keep your visitors on your website!

Then for those technical people who happen to want to know your services, you can always tell them later, or list them…

But don’t forget the benefits, or “what your skill does for your customer” when they pay for your service.

Happy marketing.