“Psycho-Cybernetics” by Maxwell Maltz Book Review – Prepare for Beauty and Success

Prepare for Beauty and Success

Are you ready for beauty and success? If you magically become more attractive, wealthier, more physically fit, or more successful overnight, month, or even a couple of years will you be ready for it mentally and spiritually?

Here is some information you can find online about the “Psycho-Cybernetics” by Maxwell Maltz. In a gist, Maxwell Maltz was a surgeon who studied why some people who became more beautiful overnight through surgery did not become happier or confident. Some did, in fact, become happier and more confident, but others became more depressed.

You’ve probably heard it before.

  • “Not all rich people are happy.”
  • “Money can’t buy happiness.”
  • “Beautiful people have sad eyes.”

Now I’m not here to preach about the philosophy of happiness or that being happy is always more important than money because money can help you purchase the time and things that can make you happy whether that is a vacation, a new fresh and clean wardrobe, or a great dinner for you and your family.

But the fact remains that some people who become beautiful or successful have not “grow into it.” They may not have prepared for it.

“Psycho-Cybernetics” does a great job of helping readers manage their self-esteem.

Some people are not prepared for more attention or are unprepared to accept that they are at least “perceived” as better (not that they believe that they are better, only that people start to treat them “differently”).  Or maybe they do not feel as if they deserve what it is they thought they wanted.

These are real problems people face.

There is a psychology behind self-esteem, identity, and how your perspective changes when you enter a new phase of life.

If you want to live among the stars (it is ok, just admit that you want to be famous, there is nothing wrong with that) and be highly successful (and eventually well-known), there is some preparation you might have to do. If you have the belief it will happen to you one day, be sure to look into “Psycho-Cybernetics.”

And if you have already reached a level of success or fame, and you are unsure why you feel down sometimes, “Psycho-Cybernetics” might be able to help you find some answers, or at least provide you with some exercises to work on

For most people, beauty doesn’t just suddenly happen, and huge amounts of money don’t suddenly flow into the bank account overnight.  And some people have time to adapt to the changes. Therefore, it might be good to prepare beforehand.

Even if you want to live a regular life and not be called on to be on the pages of a beauty or fitness magazine, you could still get some value out of this book to help you become the best version of yourself (and truly believe it).

To rate it, I’ll give “Psycho-Cybernetics” a 4/5 because I think Maltz did a great job of applying his knowledge as a doctor in a way that could help and benefit a lot of people. -1 because there is some more repetitive information that you’ve probably read in other personal development books, although he does an awesome job of putting his twist on it, sometimes it felt like he added ideas to make the book “longer.” But overall, it is a fantastic, and helpful read.

==> Order your copy of “Psycho-Cybernetics” by Maxwell Maltz today and Prepare for Beauty and Success

South Asian (India, Bangladesh, etc) Companies/Freelancers: try this technique to get more customers

It is well known that South Asian (Bangladesh, India, Nepal, etc…) companies and freelancers have quickly taken over the world of IT and digital/internet marketing. You’ll be hard-pressed to find any outsourcing website that does not have a ton of great people from India offering SEO or some other marketing work.

I get many messages offering digital marketing work from India specifically, and I also find a lot of foreign digital marketing talent on outsourcing websites such as FIverr, Freelancer, and UpWork.

And as someone studying copywriting, there is one obvious update the majority of the pitches from South Asian Companies/Freelancers can make to get more customers…

The messages tend to look like this:

***

We do SEO work, and will help your make your website better. We are also graphic designers and have 5 (to 10+) years experience in everything digital marketing.

We do:

On-page SEO
Off-page SEO(White Hat – Guest Post – Manual Outreach)
Technical SEO
Do follow Links
Anchor Text
100% Submission
SEO Friendly
Fast Crawling
Keyword Research
Meta tags updation (title & Description tags)
Image Optimization (alt tags)
Resolve Webmaster Crawl Errors
Create or Update Robot.txt
Internal Linking structure correction
Remove Broken Links
Website Page Speed Optimization
Creating/updating HTML & XML Sitemap
Implementing all on-page changes over the website
Google Webmaster & Analytics Integration

100% Satisfaction Guaranteed and Money Back, work with us.

***

So to get straight to the point, what is the one simple technique? What is something missing from most of the sales messages from South Asian companies?

They don’t talk about the benefits or what all of those “activities” do. There is usually a big ol’ list of skills or actions you will take.

Most copywriters/salespeople/marketers know the idea that spouting out features is only useful in certain situations. But to really draw the customer in…

you’re going to want to talk about the benefits and “what it does.”

The action here, for South Asian Companies/Freelancers isn’t even about improving grammar (which is a big challenge for non-English speakers). It is simply about adding benefit or “what it does” statements.

Because not everyone knows what:

– Removing Broken Links does
– SEO Friendly means
– On page or Off page SEO does
– Meta tag updates mean for the customer
and more…

Now if you are a regular on BHW or have studied internet marketing for even a month, you probably know what a lot of those “things do.” And you might say, “well customers are smart, and they want to see exactly what skills we have…”

Or maybe you assume that the only people buying the services are people who know the digital marketing terms… But sometimes it might just be a philosophy/theatre double major who wants to start a blog and make money from it, and all they want to do is write.

Or maybe it’s someone who wants to teach people how to make videos, and has little sense of all those fancy digital marketing terms…

So if we believe in the concepts developed by some of the worlds top copywriters and salespeople: to talk about benefits (or what a feature does), then here is the actionable takeaway.

For every “skill,” add a benefit statement, or combine skills together, and talk about the benefits, and it can look something like this…

Instead of:

SEO Friendly
Fast Crawling
Keyword Research
Meta tags updation (title & Description tags)
Image Optimization (alt tags)
Resolve Webmaster Crawl Errors

You can do:

SEO Friendly – BETTER Search Engine Rankings
Fast Crawling – Search engines find your website easier
Keyword Research – MORE customers will find you!
Meta tags updation (title & Description tags) – Get More Search Traffic
Image Optimization (alt tags) – SEARCH ENGINES can find you through your photos!
Resolve Webmaster Crawl Errors – MAKE Your website work better and your customers will love you for it!

Or you can try:

Our services will help your website:

+ Rank Better on Search Engines
+ Get found more easily, more viewers, and therefore more potential customers
+ Improve the overall efficiency of your website so you keep your visitors on your website!

Then for those technical people who happen to want to know your services, you can always tell them later, or list them…

But don’t forget the benefits, or “what your skill does for your customer” when they pay for your service.

Happy marketing.

“Think and Grow Rich” by Napoleon Hill Book Review – Open Your Mind

Open Your Mind

Published in 1937, “Think and Grow Rich” is an important piece of American literature, and I argue that Napoleon Hill deserves a globally recognized economic award.  Many of today’s top experts in personal development have adapted some of the ideas developed by Napoleon Hill, which he credits to some of the greatest leaders in American history including Thomas Paine, Thomas Edison, Henry Ford, Andrew Carnegie, John D. Rockefeller, Luther Burbank, and much more…

“Think and Grow Rich” is a how to become rich and successful, personal growth and development, history, and philosophy book all wrapped into one.

But let’s be clear here, if you are looking for the secret to getting rich quick, you won’t find it… you won’t find it anywhere for that matter.

“Think and Grow Rich” is more of a book from which to build a strong foundation as you pursue your next big idea. And by that I mean, if you dream of building the next unicorn mobile app company, open a restaurant, or space travel company like Elon Musk, you will likely want to study specifically how to build a successful mobile app, how to manage a restaurant, and how Elon Musk got started.

What “Think and Grow Rich” does, is it provides ANYONE, not only the world’s supergenius’s, with exact steps and knowledge from which to start pursuing your biggest life’s goals, because in the United States it is possible for everyone. And it is an exceptional resource for that.

Consider that the book was published in 1937, and was being developed throughout the Great Depression. If you are into marketing, you might realize that it was a brilliant time to come up with a book like “Think and Grow Rich” to help the millions of people who suffered from The Depression.

And education, skills, and technology were far less advanced back in 1937.

Let that sink in.

Before 1940 less than 5% of the American population went to college. Today in 2019, more than 30% of Americans have a four-year degree.

And “Think and Grow Rich” was made to help everyone, not just the most educated and privileged people, although it could be beneficial to you as well if you are in the top percentage of people in America.

What’s more…

“Think and Grow Rich” doesn’t just help you figure out how to earn riches. It helps provide you the ideas and philosophies with which to keep your riches.

All these factors tie together to make “Think and Grow Rich” a 4.5/5.

I subtract 0.5 points because “Think and Grow Rich” is actually a condensed version of his original “The Law of Success in Sixteen Lessons.” Most people might not read the full text of “The Law of Success” but once you read it, you will feel “Think and Grow Rich” could have added so much more (which are in “The Law of Success”).

It might not be fair that I am judging “Think and Grow Rich” with foreknowledge… but be sure to read it because it can help guide you where you want to go.

Here is the toughest thing though, and why I start this post with “Open Your Mind.” It isn’t about meditation or mindfulness although those are some valuable activities. It is about being open to the possibilities in your own life! And that is easier said than done.

It took me three readings of “Think and Grow Rich” over a period of about 4 years before some of it finally started to click. Call me stubborn or whatever, but if you can truly open your mind and read the book, it will be incredibly helpful to you.

==> Order your copy of the Original Unedited 1937 text of Napoleon Hill’s “Think and Grow Rich” on Amazon today and start thinking!

“This book will teach you to write better” by Neville Medhora Book Review – How to Write Better

How to Write Better

There are very few books that pack as much punch into less than 60 pages as “This book will teach you to write better” by Neville Medhora.

More is not always better. The reason why a lot of modern non-fiction books seem “longer” is that there is oftentimes a lot of filler because sometimes ideas need to be sold to the reader. Those books sometimes present extensive “pitches” before delivering the final idea.

You might even get a few pages worth of introducing the idea. Good writers do this for good reason, just like how fiction writers need a good cliffhanger or need to create a climax, otherwise, the end result is just not as fulfilling.

In “This book will teach you to write better” Neville Medhora does a fantastic job of both “selling you” on the ideas in the book, while also giving you precise actions that you can take to improve your writing, instantly. But I understand the word “sell” can be scary.

The book is not one long pitch to sell a course or anything, although there is a course you can purchase.  But the thing is, ideas need to be sold. Why is it that someone can hear about a product from an acquaintance and not think twice about it, but as soon as the product is pitched by a celebrity, suddenly it is worth attention? Because things need to be packaged and sold (or at least marketed).

This is true for books as well. It is a fine art to write in a fashion that will motivate someone to take action to improve their lives because many who say “I’ve heard that before” or “that won’t work” will not do anything, and consider the idea useless. The ability to package ancient wisdom in a way that someone will value it is a valuable skill. And Neville Medhora does it superbly in a minimalist fashion.

This book will teach you how to write better by [Medhora, Neville]

This is stuff that you can get started right away either by writing a letter to a friend, a Tweet to your followers or in formulating a new sales message to a client.

Although it does not state it, “This book will teach you to write better” is primarily for those who are content creators who need to write to either engage an audience or sell a product. You might call this copywriting. However, the ideas presented by Neville Medhora could possibly even be applied to modern fiction as well.

The chances are, some of the main ideas in the book have been heard of before, but they are packaged very effectively so that the reader absorbs the information in just the right amounts.

It is a fast enough read that you can get all the information in an evening, but it is long enough to feel like you learned something.

I personally read it and started crafting new sales messages, and I have to say some of them helped me get a higher response rate than some of my more complex pitches.

“This book will teach you to write better” fulfills on the promise to teach you to write better by condensing a lot of ideas from other great copywriting books.

After finishing it, and doing some writing, I couldn’t help but think to myself that sometimes I make things harder than they need to be. Some of the ideas presented in “This book will teach you to write better” are obvious, but sometimes you need a good mentor to tell the ideas to you in an easy to understand format.

I have personally written and self-published 6 books to date, wrote hundreds of articles, and still got a lot of value out of “This book will teach you to write better.” 

It was a solid reminder with basic to more advanced techniques for writing effectively, especially for today’s fast-paced social media-driven world.

I give “This book will teach you to write better” a 4.5/5 because it does an amazing job of giving you some of the most solid foundations with which to write better. Compiling such valuable information in an entertaining way that motivates me to buy into the ideas is a very noteworthy skill, and Neville Medhora does a great job of it.

==> Order a copy of “This book will teach you to write better” by Neville Medhora on Amazon today, and get started on improving your writing, over night!

“Unlimited Power” by Tony Robbins – You Are Powerful

You Are Powerful

I majored in a field of science, and I think that made me skeptical of Tony Robbins. Seminars where people are required to shout and dance to increase their energy and where people are “healed” is what I believed he did. It was all a bit too “mystical yoohoo” for me; of course you can increase peoples energy by making them dance, I thought.

Such a simple perspective I had on personal development.

But something happened to me that made me dive into studying personal development. I would go to the library and skim through books such as “Unlimited Power” thinking, ok, I’ve heard that, heard that, heard this, oh this is kind of new, but I heard something similar to it. I was sure stubborn. But that attitude wasn’t going to help me get where I wanted to go.

If you are a skeptic like me, I ask you to risk just an hour to visit a local library and start reading his book with an open mind, for FREE. Or watch some of his YouTube videos with an open mind. It can change you and help you improve anything you are looking to improve.

And then something hit me like a truck that made me realize I needed to stop discrediting everything, especially when someone spends such an extensive career helping so many people (I’m talking about Tony Robbins).

So there I was sitting with the massive book that is “Unlimited Power”; not a casual book to read on a bus ride. You need to be fully engaged with it, as you do with any of Tony Robbins’ programs. You have to be mentally, physically, and emotionally engaged with the material in order to get more of its’ benefits.

By the time I overcame my skepticism and decided to start diving into “Unlimited Power” I have to say my life has shifted tremendously. The ideas in the book are not something to take lightly.

I want to keep talking about the many cool ways the book has changed my life, or how the different parts of the book have affected me, but there is another book review I will go into for that, and that is Tony Robbins other book “Awaken the Giant Within” which is a more comprehensive and newer version of “Unlimited Power.” 

If I had to suggest reading only one of the two books, I would say read “Awaken the Giant Within” also by Tony Robbins. However, there is something incredibly valuable you can gain from reading both “Unlimited Power” and “Awaken the Giant Within”.

Most NLP Practitioners and Tony Robbins included talk about the concept of modeling.  And if you want to model and learn from Tony Robbins, and study how he got started, the book “Unlimited Power” provides great insight into the early stages of a successful career. It also has a lot of powerful activities and ideas in it. But if you are not looking to study or learn how a career changes over time, you can skip straight to “Awaken the Giant Within”.

Secondly, even if you read “Unlimited Power” first, you can still get the benefit of having more “advanced reminders” of how to be the best person you can when you read “Awaken the Giant Within.” 

Despite the size of “Unlimited Power” with over 400 pages, it is a pretty smooth read. Robbins does a great job of keeping you engaged with useful advice, actionable activities, and more.

For me, I spent a lot of time researching and studying the concepts Tony Robbins talks about. He is the father of the coaching industry, and as such, you can gain a greater appreciation for it when you dive into studying coaching. However, you don’t need to do that to get value out of “Unlimited Power.”

What is important, is to be open to the ideas, or at least that was the hardest thing for me. But if you are open to transformational books that can enhance and improve your life, “Unlimited Power” is a great way to take a huge step forward.

I will give the book a 5/5 simply for boldness. It takes someone who really wants to, and has the ability to help people, to come up with a book like “Unlimited Power.”

==> Order your copy of “Unlimited Power” today on Amazon, and prepare for improvement

“Winning” by Jack Welch with Suzy Welch Book Review – Become a Business Leader

Become a Business Leader

I don’t even know if this book needs a review. Bill Gates gives a testimonial to Jack Welch’s “Winning” and Warren Buffett is quoted as saying “No other management book will ever be needed,” right on the cover of the book.

Those are plenty of reasons to go order a copy of “Winning” for yourself, right now.

But if you still want to know more, here is my take. “Winning” eventually led me to obtain my MBA from Jack Welch Management Institute. After I read the book, I found that Jack Welch launched a business school, and it was an incredibly worthwhile experience. But let’s focus on the book here.

Every business leader can gain great insight from “Winning.” Even if you are an entry-level employee, and you eventually want to be a business leader one day, you can benefit by understanding what problems business leaders at all levels face. You can also get a leg up by knowing exactly what it is that most bosses want – and it is simpler than you think.

You see, that was one of my concerns. Here I am reading a book by one of the greatest business leaders of the century, how could I possibly apply anything he had to say? I am not leading an American made, globally recognized, Fortune 500 company to compete against some upcoming heavy-hitting rivals (namely China in the 80’s). But “Winning” does a great job of considering the perspectives of leadership from all levels of an organization.

I would even argue that part of Jack Welch’s success was a result of his ability to recognize the challenges and concerns of people at every level of a company.

Jack Welch shares multiple stories and even mistakes in “Winning” that highlight the importance of what it means to be a good leader, and how to live up to being a leader.

The only person I can see “Winning” not being a top read for right off the bat is an entrepreneur who is bootstrapping their business. First off, because you may want to read books about the start-up and finding funding or your initial growth marketing strategies.

These are not the same challenges you will face at a major company as you try to build a career. Welch briefly talks about entrepreneurship as intrapreneurship and how to bring together and execute on ideas, but again, the book is more about business leadership than it is about starting up a company with very little money. It is nice to romanticize about the entrepreneurs who started from nothing and built their fortunes brick by brick, but fortunately, there are other ways to become successful as well.

Welch provides some insight into entrepreneurship, but “Winning” is definitely a book that is catered to establishing yourself at companies as a leader and manager. However, once things pick up as an entrepreneur, even as you grow to 3-5 employees, “Winning” would be a great read because at some point, you will need to grow your business, bring on new managers, and even find consultants.

“Winning” provides a straight-forward reference for just about any problem a manager of a small or large business could face.

==> Order your copy of “Winning” on Amazon today and get started on your journey and become a Business Leader 

“Strengthsfinder 2.0” by Tom Rath Assessment and Book Review – Focus on Your Strengths

Focus on Your Strengths

I completed “Strengthsfinder 2.0” assessment nearly 5 years ago, and it still is one of my top five favorite personal assessments even compared to other free and paid assessments including DiSC, Myers-Briggs, and a variety of other adaptations for different jobs. I only wish I could take it again, but the creators recommend that it only be taken once.

I was introduced to it by a former leader-boss who said it was used as a tool at a previous company he worked at (a MAJOR company) to build teams. As someone who is constantly seeking self-improvement, I had to try it out.

The assessment itself is relatively simple and straightforward. You buy a copy of the book (or just the voucher), register, and then complete it online right from your home.  After you get the results of your strengths, you can go through the book (or the online results file) to gain a better understanding of your personal strengths, and how to apply them.

It even tells you exactly who you can partner up with in order to balance out your strengths and weaknesses for when you start to build or join teams.

I won’t go too into detail with “how it works” simply because you can easily find that out. What is important is what it did for me, and maybe “Strengthsfinder 2.0” could do it for you as well.

First, “Strengthsfinder 2.0” felt pretty accurate and helped solidify a few beliefs I had.

Second, the assessment also helped me gain some clarity and focus on what I am good at, and what I should look for in potential business partners. This awareness is powerful. And I am sure if the assessment is done as a team-building activity, that it could yield even greater results. I did it as an individual.

Third, the book provides many great actionable ideas that you can do in your personal and professional life to maximize your strengths.

I think the philosophy of “Strengthsfinder 2.0” is executed very well. By focusing on your more natural strengths, you can go much further than you might if you are constantly worried about your weaknesses.

Even with the extensive assessments I have personally used, I felt “Strengthsfinder 2.0” gave me one of the best comprehensive “actionable steps” to move forward with.

As far as assessments go, I give “Strengthsfinder 2.0” a 4.5/5 (I don’t know if there is a 5).

==> Order your copy of “Strengthsfinder 2.0” and uncover your Strengths today on Amazon

“The Boron Letters” by Gary and Bond Halbert Book Review – Learn to Write Conversationally

Learn to Write Conversationally

“The Boron Letters” was a series of letters written by a successful copywriter named Gary Halbert to his son Bond. What’s more is the letters were written from prison, and they primarily share Gary’s life pearls of wisdom ranging from thoughts on how to stay fit, tough, and how to make money.

The book does not spend a tremendous amount of time “teaching copywriting.” And for the most part, the letters get straight to the point on many of the learnable concepts. There is no excess selling of an idea or excessive explanation to make the book longer.

They are straightforward letters of a man trying to connect with and teach his son some valuable life lessons.

While I have personally read many books on copywriting and writing to persuade, “The Boron Letters” had a unique touch.  It helped open my eyes to the art of letter writing.

When I told my girlfriend about the format of the letters, she shared stories about how her grandmother used to write like that, and that is just how people who prided themselves in their letters wrote back in the day. That was fun to learn.

Although the takeaways were relatively simple such as take time to run, wake up early, and a few tidbits on how to write good copy, the overall tone of the letters had an impact on me.

Throughout my reading of “The Boron Letters” my biggest takeaway was how to write more conversationally, or how to write to a friend. This is an important skill that might be lost as the art of letter writing takes a back seat to Twitter. However, it does not mean it is any less valuable.

Overall, “The Boron Letters” was a fun quick read that you can pick up and put down between letters which only take a few minutes at a time to finish. There is some actionable wisdom, but more than anything, even if you already know some of the ideas in the book, you could aim to appreciate the style of writing and find a way to apply that to your content.

As someone who reads books like these to gain more in-depth learning, I give the book a personal 3.5 to 4 out of 5 stars. I took some points off because while some books spend too much time explaining ideas, I felt this book spent just a bit too little time explaining how to do the things that were promised.

Think of the importance this way… People are more likely to buy from someone they like.

==> Order a Copy of “The Boron Letters” here on Amazon

Making money online is easy

Making money online is easy.

If you have studied it in depth, you probably know all the ways: blogging, affiliate marketing, selling products, etc…

But do you know how to do it exactly step by step? This is a method ANYONE can use.

No downloads, no signing up for my ebook, no software to upsell. This video includes the steps you need to make money online.

You can use this method no matter who you are. Even if:

– Your English is not perfect.
– You don’t have the money to spend on ads to grow an audience.
– You’ve purchased courses about making money online before and couldn’t do every step (because of skills).

You can use the methods in this video right now.

In this video, you will learn how to make money using the internet, and you will:

– Get the exact text and content you can share with others (you don’t need to make ANY content)
– Learn the exact money making method to instantly gain an easy low risk 10% earning.
– And how you can also add an extra $10 into a friends pocket thus increasing the value of your personal network. They will appreciate you for it.

Watch the video below to get started.

P.S. Everything you need is in the video below – there is no extra course you have to buy to get “more information.” Everything you need to make money online (easy) is in the video. Think it is too good to be true? It might be, because there are very few other internet marketers who would share this with you without trying to get your money first (or at least an email).

https://youtu.be/VXFZcowJqhk

Life Hacks to Save Time: Amazon Fresh

What is one thing very successful and wealthy people recognize the tremendous value of?

What is one thing we can never get back that is more precious than money?

TIME

That’s right. How many times have you heard a phrase similar to:

“Don’t trade time for money, trade money for time,” or “don’t do what someone else can do for you better, and cheaper?”

Companies and people become successful because they know how to bring together the best people to take action on the best ideas. They also know how to maximize the way they spend their time.

What if you could have more time to pursue hobbies and other interests?

What if you could have more time to focus on finding more clients, or closing more deals?

What if you could find more time to spend time with family or friends?

The fact is, the only thing we can really do as people is maximize the time we have.

Here is a fun new, modern life hack that can save you time.

Amazon Fresh – and you can try it now for free.

Now some of us like grocery shopping, and it is a ritual that has been going on for centuries. But Amazon is changing that.

If you do not enjoy grocery shopping and prefer to watch your favorite show, spend extra time with your kids at home, study, or focus your creative mind, you can now have Amazon deliver fantastic foods right to your door!

And here’s another thing. When we are at the store, sometimes we might find that we see delicious desserts, or find ourselves buying snacks we told ourselves we should avoid.

The packages and aisles are designed so that you pass by those delicious foods you love, that may not be perfect for your health. Now, with Amazon Fresh, you can control your purchases better.

You also won’t have to worry about busy lines or making yourself look pretty before going out into public.

Anyway, Amazon Fresh is just one of those Life Hacks that could save you time and give you extra hours to do what you want to do.

==> Click here for your free trial.