Ethical Marketing: What it is and Why it Should Matter to You

Ethical marketing is a good idea for any serious-minded businessman or businesswoman who wants to keep up with the changing trends within the markets and consumer demands. Without it, it may be tough to keep up. Let’s take a look at ethical marketing, what it is and what it means for you.

What is Ethical Marketing

Businesses utilize ethical and digital marketing strategies to generate the interest of consumers and build stronger relationships. They first have to identify the need; then they go about creating a plan to meet that need with their services or products. Some examples include the essential oil industry and TOMS shoes.

Not only are the companies marketing their goods, but they are focused on being socially or environmentally responsible while benefiting the consumer. Essential oils industries offer jobs to many in regions where jobs otherwise would be difficult to find, like Africa.

TOMS provides a child in need a pair of shoes each time that a pair is purchased, and many of their shoes are environmentally friendly. TOMS also uses solely digital marketing reducing their carbon footprint. These are great examples of ethical marketing.

More and more companies are looking to be ethical in all ways possible. According to Kabbage, “sponsoring a charitable program and volunteering your business’ time are great ways to raise awareness about a specific cause and also promote your business in partnership with the organization or event. You can spread the word about the charitable event by posting on your social media platforms and your website.” That being said, simply spinning environmental claims won’t help your business, there has to be action, something tangible, backing your marketing campaign.

Why it Should Matter To You

With more and more consumers being drawn to ethical products, ethical marketing is a highly successful strategy. The food industry in particular is an area where people demand to know the source of origination and conditions in which their food sources were raised or grown. Many are looking to organic options. They expect to be able to trust the labels and marketing campaigns they are offered.

If these marketing campaigns are in any way false or unethical, the trust of the consumer can be forever lost. According to doTERRA, “consumers are demanding to know traceability for their products.” Simply put, ethical marketing adds honesty and transparency. If a business utilizes this type of marketing strategy, then they are demonstrating their abilities to be socially responsible and culturally sensitive.

Get Involved

Make sure you have ensured fair labor conditions especially when you are employing people from other countries. Be involved, know who your suppliers are and that they are in compliance with International Labor Organization safety and health conventions as well as monitoring working conditions and abiding by the current child labor laws.

If you want to be focused more in the U.S, then support community development projects, causes, schools and so forth. According to PaySimple, “it’s important to look locally and involve employees in the decision. A local charity is likely to have the biggest business impact because charitable donations will be most visible to consumers, and involving employees in the decision helps ensure the team is connected to the partnership.” There is always something you can do to give back.

In conclusion, ethical marketing is critical and seen by many as the moral compass of a business. Those companies who implement ethical marketing strategies and principles and live by them often exceed their expectations.

Starting or increasing your marketing efforts can be overwhelming, especially if you are new to marketing. Check out our free list of resources to help you!

3 Ways to Make Sure Your Business is a Safe Place to Work

As a business owner or manager, you realize you not only have a solid responsibility to keep the profitable, but you also know that you owe it to your employees to keep their workplace as safe as possible. What are some things you can do to help keep safety a priority? Here are some tips to consider:

Safety Training

If you are an employer, then you need to realize that it is your legal and ethical responsibility to ensure that all of your employees are able to perform their job expectations in a safe and healthy manner. This is one of the main reasons why safety training is so important. However, there are other reasons. One major factor would be safety protocols, which will change over time. Moreover, even if you have a safety training program as part of your employee on-boarding process, you should strongly consider a “refresher course” for your longtime employees as well. People have a tendency to get comfortable and forget some of the major safety protocols over time.

OSHA Compliance

As a business owner, there are definitely a number of situations where you will need to stay OSHA compliant. First of all, you have to determine whether the OSHA regulations apply to your business in the first place. The following exceptions to OSHA will apply:

  • You have less than 10 employees
  • You are a self-employed
  • You are a family-owned farm or ranch
  • You have a business that offers cleaning, child care or other types of domestic services
  • Your business is contained within a church

After looking at the above list, if you are convinced you will need to follow the OSHA rules, here are some areas your business will need to stay on top of:

  • You should regularly assess the safety of your workplace conditions
  • Post OSHA standards and warning signs where all employees will see them
  • Maintain strict records of all employee accidents
  • Keep an awareness of tool safety
  • Emphasize that your employees wear personal protective equipment

Moreover, be aware of warning tags. Warning labels help businesses remain OSHA compliant, and help workers remember to be more cautious and aware in areas that may be hazardous.

Focus on Employee Performance

You also should be aware of how your employees are doing when it comes to safety. Naturally, if someone is taking shortcuts in their work performance that could compromise their safety, you should review the safety guidelines with the employee. However, you also should take a look at those who are committed to safety procedures and praise them for it. Praising top performing employees for good behavior is one of the best tools available to you as a leader.

Keeping a safe work environment can definitely make the daunting task of management even tougher. However, it is important to keep a safe work environment top of mind at all times.

3 Ways to Make Sure You and Your Team Are Always on the Same Page

Keeping your team on the same page as you is essential for the successful execution of a project. Your team will complete tasks quicker when they fully understand what’s expected of them. You can make sure you and your team are always on the same page by holding weekly meetings, using helpful software and communicating effectively.

Weekly Meetings

MobileDay recommends that teams should have weekly meetings to check progress on task completion and address any problems or questions the team has. Weekly meetings help keep everyone on the same page because team members are able to discuss the project and ask questions while everyone is present.

Prepare the team before meetings for focus and direction. You can create an online checklist of the tasks that are supposed to be finished and have your team check the tasks off before the meeting starts. It’s a fast way of determining what’s left to be done. You can also send polls to team members online to collect opinions on issues. This frees up time at the meeting to spend on discussing more important matters.

Use Software

EPMA says that every project can have a dedicated site where team members can collaborate, share documents, raise issues, and so on. Online project management tools like Trello, Scoro, and Proofhub make this easy to do. You don’t have to handle any of the coding when you use one of these platforms. Some project management tools have a free version that you can use. You and your team can monitor the progress of projects and ask questions pertaining to a certain task from within the software. It saves time and helps the team stay on the same page since other members can see what questions were already asked.

Communicate Effectively

Azendoo explains how a team that doesn’t communicate well is like an engine that has been broken down into its separate parts. All are in great working order, well-oiled and cared for, but without the rest of the engine components, the individual parts just won’t work how they were supposed to. Stay patient when you need to repeat yourself. When a workplace is hectic, people may forget about important notes, which is another reason you want to remind them. Also, get into the habit of explaining the “why” behind tasks in the project to help motivate the team. Many people want to know the reasoning behind their work and not just the “what” and “how.”

Make sure that you and your team are always on the same page by communicating effectively, using software and holding weekly meetings. Online project management software makes communication faster and improves the organization of the project. It saves everyone time as well. You can focus on the critical issues during your weekly meetings as the smaller things can be ironed out through the software.

Are you looking for more advice and information on how to pull your team together and improve your leadership skills? Check out these other helpful articles from Chance and Confidence:

Why Long-Term Goals Are Important to Your Financial Wellness

If you are struggling to keep your bank account in the black, it may be because you lack a quality long-term financial plan. While it is important to have daily, weekly and monthly budgets, the secret to true financial freedom is to have long-range aspirations. Let’s take a look at why taking the long view is important to your financial success.

Changes Mindset

In many cases, simply having a goal to strive for will help you to change your ways. For instance, if you decide that you want to save $1,000 in the next six months, it forces you to think of ways to meet that goal. One possible way to meet that goal is to save $10 a week from each paycheck as well as put your upcoming bonus into a savings account. Whatever you decide to do, it will necessarily require you to reconsider how you view and value money.

Banks Look at the Long-Term

Regulations have banks and institutions looking at qualitative factors over at least 12 months. However, both qualitative and environmental factors can come into play when a bank makes a lending decision. By creating a long-term financial plan, you can address both types of issues and decrease your risk profile.

For instance, planning to save a larger portion of your paycheck may prevent you from paying your bills late. By paying your bills on time, you will see an increase in your credit score. Ultimately, lenders will be more willing to work with those who have a good credit score and the means to pay back a loan in a timely fashion.

Financial Habits Take Time to Develop

It is easy to open a savings account or commit to paying a bill on time once or twice. However, it can be difficult to constantly put money in that savings account or pay that bill on time until the entire balance is paid off. By taking a long-term view, you give yourself enough time to develop and reinforce good habits and drop bad ones.

It is almost impossible to improve your credit score, save up for a house or pay off your debt overnight. However, it is possible to accomplish those or other goals over a period of several months or years. On the road to achieving them, you will likely develop good financial habits that stay with you for the rest of your life.

3 Ways to Break into Business Without a Degree

In past generations, breaking into business meant that you needed a degree in business management or administration. Today, with technology and information at our fingertips, it’s much easier to break into business without a degree than ever before. Here are three ways you can get started in business without having to go through any additional schooling.

Start a Start-Up

Getting involved in a start-up is one of the easiest ways to break into the world of business. Being part of a startup allows you to present your strengths in a team environment. This is ideal because that means that you can handle aspects of the business where you offer the most value, while other team members can be a part of the business and bring their skills and value to the table.

With a start-up, because you are solely focused on what you do best, it makes the likelihood of a successful business more possible because you and the other team members won’t be firing on all cylinders.

Franchise Ownership

Owning a franchise is one of the best ways to break into business without a degree because it’s essentially a business in a box. Top franchises have rules and standards that each franchise owner will need to follow. As long as you stay within that paradigm, your chances of success increase greatly.

Franchises are a huge time investment, so when choosing a franchise it’s important to select one that you feel will be worth a lot of your time. For example, if you’re not a foodie, don’t buy into a food franchise. Instead, consider a bookstore franchise or health club franchise if those better align with your interests. That way, you can be more passionate about your franchise and feel less burnt out when clocking long hours making it successful.


Freelancing is a low-cost way to get started in business without a degree. Using the skills you already have, you can take your knowledge and apply it to helping other businesses and entrepreneurs be successful in what they do. Freelancing is ideal when you consider the fact that, if you spent 10 or more years within an industry, then you’ve learned a few things that give you knowledge and expertise within that niche. You can then take that knowledge and help other people grow to a level of success that they’re looking for.

These are three of the best ways that you can break into business without a degree and be viewed as an expert in your industry. Whichever one you decide on, remember to do your research so that you can match your interests to the right option for you.

Do you want more articles on starting your own business? Check out these articles:

3 Job-Hunting Basics You Need Covered Before Starting Your Search

Job searching is tough, though not impossible. But before you get to the actual searching part, there are things you need to do beforehand. Here are 3 tips to honing in on your job searching skills so that you can find the best job for you.

Ask Friends and Family

Before you set off to search for a job, it is wise to start looking through the sources that are readily available to you. Top Resume talking to your friends and family members to see if anyone has heard of job openings. They may have some in their own companies that they work for or may even be hiring managers themselves. Finding jobs through word of mouth is one of the easiest ways to get a job. This is because they can set you up with personal phone numbers, or even set up a meeting time so you can make connections with their connections. Whatever the reason or scenario, start here first. It might surprise you how many of your friend’s or relatives’ companies are looking to hire.

Touch Up Your LinkedIn Profile

Linked in is a valuable online tool that helps both job seekers and employers find each other. Through the use of personal profiles and questionnaires, you will receive notifications from companies looking to hire in your desired field. Make sure that your profile is up to date with all the necessary information that employers need to know. Stevens-Henager explains that although many job matches on LinkedIn happen organically, much of the genius of LinkedIn is found in the number of connections you have. If you meet a new employer or really anyone, add them to your connections list on LinkedIn. This will help you gain leads to new jobs.

Utilize Classified Ads

LinkedIn and other online tools are not the only ways to successfully search for jobs. The Job Network suggests looking through your local newspaper’s classified ads section. Here you will find all sorts of local jobs, as well as remote jobs you might find interesting. Classified Ads are handy when you don’t want to sort through the entire internet for jobs. Plus, most ads provide a phone number in the description. So, pull out your newspaper during breakfast time and make some calls throughout your day.

Keeping keen ears, touching up your online profiles, and utilizing the newspaper are all essential to the beginning of your job searching. Represent yourself in a professional and bold way and you will be sure to find great jobs.

Here are some articles you should find useful!




3 Ways You Can Make Your Workplace Emotionally Healthier

We’ve all heard of toxic workplaces and the effects of a negative work environment can bleed into your personal life. Anxiety and depression are common symptoms of work environments that are too stressful and quite often, negative interpersonal relationships are at the heart of toxic workplaces. But if you want positive relationships between colleagues, bosses, and employees, you need to be proactive with finding ways to create better relationships and here are some of the best ways to do that.

Practice Clear Communication

Poor communication is at the heart of a lot of workplace conflict. When people communicate more effectively, all people involved are more likely to get what they need. JustWorks explains that to create productive communication, both parties need to take turns actively listening to others so that all parties have the opportunity to voice their concerns and be heard. And if you’re the boss, there are many ways that you can create trust and open the lines of communication between you and your employees.

Thoughtfully Consider Those Around You

Create meaningful connections with the people around you. When you want people to treat you well, you need to understand that it’s a two-way street. Make sure that you’re taking the time to think about the needs of the people around you, and make sure that you’re thinking about ways to make other people’s lives easier. This doesn’t mean that you should become a doormat for other people, but it’s always good to lead with generosity so that you know that it isn’t you who is creating a negative environment. Iris Healing Retreat explains that empathy and creating meaningful connections with others can go a long way toward dissolving feelings of resentment people may have towards others.

Use Team-Building Activities

It’s important to take the time to create a sense of trust, a feeling of connection, and a sense of teamwork. You can accomplish this through team-building activities. Crew App explains that many people feel a sense of accomplishment and camaraderie when they solve a problem together, and you can create opportunities for people to learn communication and teamwork skills through activities, such as Minefield and Escape Room.

Taking an hour or two extra per week to develop a healthy work environment pays for itself many times over in terms of employee satisfaction, lower turnover, and more mentally healthy people who are able to make good decisions. Toxic workplaces are a threat to any business, but with a few strategies, you can help create a work environment that people look forward to coming to every day.

Learning more about relationships in any capacity can greatly help you become a better communicator in general. Check out these relationship resources so you can communicate more effectively!

Communication Problems at Work? 3 Strategies That Might Help You Solve Them

Communication in the workplace is a very complicated matter and needs to be handled as delicately as possible. If you and your employees aren’t able to get through to each other, it can lead to serious problems for your business. These three strategies can help to solve communication problems at work.

Determine Target and Level of Importance

If you run a sizable organization with multiple departments, you need to be judicious in terms of communication. Trying to get every piece of information out to every employee can be time-consuming and ultimately ineffectual. When you have information, consider who needs to know it and the best way for them to receive it. If it’s something that affects everyone, you can send out a memo. It should also be understood that certain information is to remain confidential between you and whoever you share it with. Increased communication doesn’t mean that everyone knows everything. It means that everyone knows what they should know.

Streamline the Process

Having an abundance of information to go around means that the chances of wires getting crossed are greatly increased. There should be at least one department that specializes in communication. Internal, external, and HR-related company communications should work together, as they are all interrelated and should work towards the betterment of the company as a whole. Each department needs to contribute its share of communications. Should there be any confusion, there needs to be communication to help clear it up. The more communication is realized as a solution, the sooner issues can be resolved. Streamlining communication with something like an app allows for it to flow much more easily from source to receivers.

Fast Responses

The less distance there is between a conversation being initiated and responded to, the less need for clarification there’ll be. Communication needs to be done as promptly as possible. Some employees might be shy to speak up when they don’t understand, but taking a chance could lead to a huge miscalculation. Information should be disseminated in as many forms as possible, including oral, written, and visual. Everyone has different ways of retaining knowledge, so no singular method is superior to any others. Discuss with your team which methods work best for each of them.

The key to communication issues lies simply in communicating more often and more effectively. It’s eye-opening just how many problems can be solved in the workplace simply through better communication. These strategies are all easily understandable and adaptable for any work environment. Put them into use and see just how much more smoothly you are your team are able to communicate.

3 Hot Tips to Get You Promoted This Year

There are few things more professionally rewarding than being in a career that has plenty of opportunities for advancement. Of course, it can be difficult to attain those promotions, but there are a number of things that you can do to help yourself stand out. All it takes is a little bit of motivation, and you will get noticed. Here are some tips that can help you to move up the ladder as soon as this year.

Take on Additional Responsibilities

Accepting and taking on more responsibilities at work is definitely one way for you to get noticed more at work, and you’ll also increase your chances of being considered the next time there is a promotion vacancy. explains that one of the first things you need to do before taking on extra responsibility is make sure you’re doing the basics. Things like showing up on time and working your expected hours, interacting well with others and looking presentable, showing your ability to be reliable in doing small things, meet deadlines, meet or exceed current job goals, and being able to present successful reports or results show that you are ready for more.There are several ways for you to go about accomplishing this. First of all, one of the simplest ways is to talk to your supervision and simply ask him or her if there are any extra projects that you can take on. Another smart strategy is to offer to lend a hand to coworkers who appear to be busy or stressed out.

Becoming an expert in your field is also a good start, so devote some time before or after work to study up. Finally, engaging in the fun stuff can help others see you as a good coworker, and supervisors will remember that come promotion time.

Get Educated

Although many only think of education occuring before entering the professional world, constant training and learning can help you get a leg up on the competition. Maryville University explains that many leadership jobs require you to get more formal education and additional certification. This can be a great way for you to be recognized as an expert in your line of work. Moreover, the beauty of education these days is that you can complete most of it online. Of course, you might just be seeking professional development courses, and you may not need a full educational course. Perhaps you already have the degree and want to continue to learn. In that case, there is an immense amount of Linkedin Learning courses that you can take to help yourself become more promotable.

Pay Close Attention to Detail

It might seem obvious, but while you are taking on extra responsibilities and getting educated, be sure not to neglect the regular duties of your job. Attention to Detail Online Courses explains that no matter what field of work you find yourself in, a high attention to detail pays back in dividends. The first thing you need to do to develop your attention to detail is start getting organised. If you are organized you will be more on top of things, and you will also notice when things aren’t right. Paying attention to detail in every aspect of your job will definitely get you noticed.

Keeping these tips in mind is definitely a good start. Learning how to recognize obstacles and make plans for overcoming them is a valuable skill to have in the business world, but also in your personal life. Never stop progressing and you will be well on your way to getting a promotion in the coming months!

4 Careers to Consider if You Enjoy Working with People

Are you a people person? If so, then you should strongly consider a career where you will be working with them on a regular basis. There are many careers where you can put your talents and people skills to work. Making a difference in the lives of others can be very rewarding. Here are some careers for you to consider.

Social Work

One of the great things about being a social worker is that you have the opportunity to help people cope with and solve personal problems in their day-to-day lives. A social worker will develop plans to improve people’s well-being and refer them to community programs that can assist them in living fuller and healthier lives. Following up with each client is also an important part of this profession.

At the very minimum, a bachelor’s degree is required in order to become a social worker. Many individuals obtain a master’s degree. With proper education, you can acquire state licensure and begin work in hospitals, government offices, nursing or residential centers, and sometimes even private venues.


Counselors change people’s lives every day, and can be found in either educational or medical settings. They devote their time and efforts to individuals, groups and even communities to help them improve their mental and emotional well-being. Listening skills are a must if you are going to be a good counselor. Counselors often work with individuals who are dealing with anger, substance abuse, bullying, self-esteem issues, depression, or other obstacles. Most counseling positions require a master’s degree and an internship or the equivalent. To pursue this career path, you must also be licensed. The job outlook for therapists will always be strong.

Firefighter and EMT

The roles of firefighter and emergency medical technician are often combined these days, and professionals in this field help people in a variety of situations. Besides rescuing people from fires, they are usually the first upon the scene at an accident. This is a good career for people who can keep calm in the midst of chaos, and those who can respond decisively in a crisis.

911 Dispatcher

A 911 dispatcher helps save lives by answering incoming emergency calls. The job is to ensure people receive the help they need in a variety of situations. This is a great position for someone who is resourceful. On one call, you might be talking to someone concerned about a possible intruder in the home, and on the next, you could be speaking with someone about a relative who isn’t breathing. The one thing that all callers have in common is that they all need help, so if you are good at communicating in an emergency, this is the job for you.

This is a sampling of careers where you can be of genuine benefit to people. There are many others. Look around until you find the right path for you.

If you are searching for a new career or thinking of opening a business, Chance + Confidence has many resources to help you get started. Check out some of our educational resources to get started on the path to your dream career!