In this increasingly digital age, the market is seeing a downturn in print advertising and a drastic uptick in online marketing. If you’ve traditionally advertised via newspaper, local magazine, or flyers, it’s probably time to start thinking about revamping your marketing strategy. What can you do to drive more traffic to your business and to increase sales? Take a look at these high-performing digital age advertising strategies to spark your marketing creativity.
Word of Mouth
Word of mouth marketing has long been one of the most effective advertising strategies in business. Why? Because when people trust someone else’s opinion, they are likely to follow that person’s recommendations. If your best friend gushes about a restaurant she recently visited that she thinks you would also enjoy, you’re likely to trust her opinion. Therefore, the next time you’re planning an evening out, you’re much more apt to reserve a seat at that restaurant.
The same goes for physical products, digital products, consulting services—you name it. Plus, word of mouth advertising targets the exact prospects a business hopes to reach. People aren’t likely to recommend a product or service to friends or family if they know those people do not have any interest in it. Rather than putting an ad in the newspaper, which hundreds of uninterested eyes might see, word-of-mouth marketing puts products and services in front of the right people who are likely to take action.
With nearly 3.5 billion users across multiple social platforms and nearly 72% of all US adults having at least one account, social media has grown by leaps and bounds over the last decade; social media marketing has exploded, too. With the average user spending over two hours per day browsing social media platforms, advertisers can benefit tremendously from getting their products and services in front of social audiences.
Not only can users instantly share products, ideas, and services with their social acquaintances, but influencer marketing has also proven to be very lucrative. Much like word-of-mouth advertising, social media marketing often works on the principle of trust. When an influencer has amassed a large following, he or she has earned the trust of that audience. When that person recommends a product on his or her page, users who follow that influencer are likely to investigate what all the hype is about.
Pay-per-click (PPC) advertising is a paid marketing strategy that charges website owners each time a user clicks the link to their sites. Often referred to as paid search or search engine advertising, PPC has been around for years because it’s a highly effective advertising strategy. With PPC, you can leverage the tremendous search power of major search engines to drive traffic to your website. With paid search, users make a search query on a major search engine, and if your website offers an applicable service, it will show up among the top search results.
Each day, web users perform over 6 billion searches, so the chances of you getting traffic from a PPC campaign are very high. If you’re looking to target leads in a specific geographic area for local business advertising, make sure you use geo-targeting in a PPC strategy to get the leads you want.
In this increasingly digital age, there are innumerable advertising options available to business owners. While you’ll need to conduct testing to find the marketing channels best suited to your business, with a smart strategy and a bit of persistence, you should have no trouble getting your products and services in front of the right people.